The influence of CSR and ethical self-identity in consumer evaluation of cobrands
Jaywant Singh
| Year of publication: |
October 2016
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|---|---|
| Authors: | Singh, Jaywant |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 138.2016, 2, p. 311-326
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| Subject: | Corporate social responsibility | Cobranding | Ethical self-identity | Partial least squares structural equation modeling | Spill-over effects | Corporate Social Responsibility | Unternehmensethik | Business ethics | Konsumentenverhalten | Consumer behaviour | Partielle kleinste Quadrate | Partial least squares | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-015-2594-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011579082