Search Results - subject:"family firm perception"

Love is in the air : consumers' perception of products from firms signaling their family nature

Rauschendorfer, Natalie; Prügl, Reinhard; Lude, … - In: Psychology & marketing 39 (2022) 1, pp. 239-249

Persistent link: https://www.econbiz.de/10012796091

Love is in the air. Consumers' perception of products from firms signaling their family nature

Rauschendorfer, Natalie; Prügl, Reinhard; Lude, Maximilian - In: Psychology & Marketing 39 (2021) 1, pp. 239-249

Signaling consumers that the company behind a brand is run by a family is increasingly observable in the marketing realm. One possible reason could be the emotional value signaled by the family nature of the firm. Brand signals carrying emotional value might contribute to a competitive...

Persistent link: https://www.econbiz.de/10014485938

A safe haven in times of crisis : the appeal of family companies as employers amid the COVID-19 pandemic

Jaufenthaler, Philipp - In: Journal of family business strategy 14 (2023) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10014310122

In families we trust : family firm branding and consumer's reaction to product harm crisis

Datta, Subhadeep; Mukherjee, Sourjo - In: Journal of business research : JBR 151 (2022), pp. 257-268

Persistent link: https://www.econbiz.de/10013459190

Risky decisions and the family firm bias : an experimental study based on prospect theory

Lude, Maximilian Joachim; Prügl, Reinhard - In: Entrepreneurship theory and practice : ET&P 43 (2019) 2, pp. 386-408

Persistent link: https://www.econbiz.de/10012023100