In families we trust : family firm branding and consumer's reaction to product harm crisis
Subhadeep Datta, Sourjo Mukherjee
| Year of publication: |
2022
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|---|---|
| Authors: | Datta, Subhadeep ; Mukherjee, Sourjo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 151.2022, p. 257-268
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| Subject: | Family firm perception | Experimental methods | Product harm crisis | Consumer behavior | Konsumentenverhalten | Consumer behaviour | Familienunternehmen | Family business | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.07.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013459190