Search Results - subject:"fan engagement"

Hitting the right notes : exploring the relationship between youtube music videos and digital user engagement

Raharjo, Johnny Hadi; Budiharseno, Rianmahardhika Sahid; … - In: Global business and finance review 29 (2024) 1, pp. 44-56

Purpose: This study meticulously explored the complexities of online fan engagement, placing a spotlight on the … retaining fan engagement. The data illuminated the depth of fans' interest in Aespa's narrative approach, with many expressing … more holistic view of fan engagement across multiple content pieces. Additionally, considering the dynamic nature of the K …

Persistent link: https://www.econbiz.de/10014490815

What's up, mister! : an investigation of the team-fan conversational approach

Lo Presti, Letizia; Maggiore, Giulio; Marino, Vittoria; … - In: Corporate governance and research & development studies … (2024) 2, pp. 57-77

MIM app as a tool that can increase fan engagement. …

Persistent link: https://www.econbiz.de/10015077502

To attract viewers based on batting strike rate : an analysis of men's international Twenty20 cricket

Singh, R. K. Renin; Sarangi, Subrat - In: Sport, Business and Management : an international … 14 (2024) 3, pp. 425-442

Persistent link: https://www.econbiz.de/10014524864

Exploring fans' experience of toxicity in women's sport social media communities

Piché, Megan C.; Naraine, Michael L. - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 3, pp. 229-241

Persistent link: https://www.econbiz.de/10015076980

Global multi-sport events : content strategy for driving fan engagement on Twitter

Shabbirhusain RV; Annamalai, Balamurugan; … - In: Sport, Business and Management : an international … 13 (2023) 4, pp. 450-469

Persistent link: https://www.econbiz.de/10014317874

Digital social engagements and knowledge sharing among sports fans : role of interaction, identification, and interface

Yadav, Jitendra; Yadav, Rambalak; Sahore, Nidhi; … - In: Technological forecasting & social change : an … 195 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014478817

The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media

Behnam, Mohsen; Dickson, Geoff; Delshab, Vahid; Gerke, Anna - In: International journal of sports marketing & sponsorship 24 (2023) 4, pp. 606-622

Persistent link: https://www.econbiz.de/10014381117

Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league

Annamalai, Balamurugan; Shabbirhusain RV; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 120-141

Persistent link: https://www.econbiz.de/10012990313

The influence of non-transactional fan engagement on merchandise consumption

Huettermann, Marcel; Kunkel, Thilo - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 1, pp. 48-61

Persistent link: https://www.econbiz.de/10013198833

Fans behave as buyers? : assimilate fan-based and team-based drivers of fan engagement

Fathy, Doaa; Elsharnouby, Mohamed H.; AbouAish, Ehab - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 329-345

Persistent link: https://www.econbiz.de/10013286427