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Search: subject:"fashion marketing"
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Fashion
43
Mode
42
Consumer behaviour
34
Konsumentenverhalten
32
Fashion marketing
30
Bekleidungsindustrie
25
Clothing industry
25
Brand management
16
Markenführung
16
Internet marketing
15
Online-Marketing
15
Marketing management
13
Marketingmanagement
13
fashion marketing
13
Social Web
11
Social web
11
Marketing
9
Luxury goods
8
Luxusgüter
8
Brand image
7
Emerging economies
7
Schwellenländer
7
Textile distribution
7
Textilhandel
7
Markenimage
6
Brand
5
Markenartikel
5
Social media
5
Advertising effects
4
Customer value
4
Werbewirkung
4
Africa
3
Beziehungsmarketing
3
China
3
Developing countries
3
Entwicklungsländer
3
KMU
3
Online retailing
3
Online-Handel
3
Relationship marketing
3
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Online availability
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Undetermined
46
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1
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Article
50
Book / Working Paper
1
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Article in journal
35
Aufsatz in Zeitschrift
35
Aufsatz im Buch
7
Book section
7
research-article
7
Aufsatzsammlung
1
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English
50
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1
Author
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Mogaji, Emmanuel
6
Bhaduri, Gargi
4
Bosah, Genevieve
4
Brooksworth, Frederica
4
Braun, Kerstin
2
Casidy, Riza
2
Cleff, Thomas
2
Hati, Sri Rahayu Hijrah
2
Ko, Eunju
2
Lebcir, Mohamed
2
Lecki, Natascha Katharina
2
Nuryana, Asti Nafia
2
Sihvonen, Jenniina
2
Stanforth, Nancy
2
Turunen, Linda Lisa Maria
2
Walter, Nadine
2
Watson, Anna
2
Yoo, Jinyoung Jinnie
2
Almaguer Buentello, Daniel
1
Amatulli, Cesare
1
Anning-Dorson, Thomas
1
Aydin, Gokhan
1
Bai, Huifeng
1
Bardey, Aurore
1
Biela, Cosima
1
Brandão, Amélia Maria Pinto da Cunha
1
Cantista, Isabel
1
Cantoni, Lorenzo
1
Chae, Heeju
1
Cheung, Jenny
1
Choi, Sungchul
1
Cooper, Tony
1
Cuesta, U.
1
Cárdaba, Miguel A. M.
1
Delille, Damien
1
Di Matteo, Serena
1
Dobele, Angela R.
1
Dourado, Pedro
1
Dwivedi, Yogesh Kumar
1
Fernández Pardo, Ana
1
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Published in...
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Journal of global fashion marketing : JGfM
7
The journal of product & brand management
6
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
4
Journal of Product & Brand Management
4
Asia Pacific journal of marketing and logistics
3
Journal of fashion marketing and management
3
Asia Pacific Journal of Marketing and Logistics
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
International journal of advertising : the review of marketing communications
2
Building corporate identity, image and reputation in the digital era
1
Business & professional ethics journal
1
Electronic commerce research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business and globalisation : IJBG
1
International marketing review
1
Journal of African business
1
Journal of Business Research
1
Journal of Fashion Marketing and Management
1
Journal of Islamic marketing
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of internet commerce
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
Scientific Annals of Economics and Business
1
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Source
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ECONIS (ZBW)
43
Other ZBW resources
7
RePEc
1
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1
Make it part of the story : the role of product placement prominence and integration in fashion and beauty blogs among young digital natives
Cárdaba, Miguel A. M.
;
Fernández Pardo, Ana
;
Martinez, L.
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
2
,
pp. 157-172
Persistent link: https://www.econbiz.de/10014290744
Saved in:
2
Fashion
marketing
in the metaverse
Mogaji, Emmanuel
;
Dwivedi, Yogesh Kumar
;
Raman, Ramakrishnan
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10014529962
Saved in:
3
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
4
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
5
Fashion
marketing
in emerging economies : an introduction
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 3-20)
.
2023
Persistent link: https://www.econbiz.de/10013543042
Saved in:
6
Fashion brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
7
Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
Saved in:
8
Brand, consumer and sustainability perspectives in
fashion
marketing
: conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
Saved in:
9
Fashion
marketing
in emerging economies volume II : South American, Asian and African perspectives
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 3-16)
.
2023
Persistent link: https://www.econbiz.de/10013543338
Saved in:
10
South American, Asian and African perspectives in
fashion
marketing
: conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 271-285)
.
2023
Persistent link: https://www.econbiz.de/10013543401
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