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Search: subject:"fluency"
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Consumer behaviour
115
Konsumentenverhalten
114
Processing fluency
77
Brand image
51
Markenimage
50
processing fluency
38
Advertising effects
32
Werbewirkung
32
Brand management
27
Fluency
27
Markenführung
27
fluency
23
Wahrnehmung
21
Perception
20
Advertising
19
Werbung
18
Brand
17
Internet marketing
16
Online-Marketing
16
Cognition
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Kognition
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Markenartikel
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Online-Handel
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Visualization
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Holiday behaviour
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229
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17
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3
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Zhang, Lu
6
Landwehr, Jan Rüdiger
5
Niculescu, Mihai
5
Dustmann, Christian
4
Torres, Ivonne M.
4
Chiswick, Barry R.
3
Furtado, Delia
3
Hanks, Lydia
3
Herrmann, Andreas
3
Jang, Soocheong
3
Kong, Haiyang
3
Kostyk, Alena
3
Leonhardt, James M.
3
Maier, Erik
3
Tang, Liang
3
Zúñiga, Miguel Ángel
3
Bian, Xuemei
2
Bournois, Frank
2
Cerigioni, Francesco
2
Chan, Eugene Y.
2
Chang, Chia-Jung
2
Chang, Yaping
2
Chattaraman, Veena
2
Darmody, Merike
2
DeMotta, Yoshiko
2
Donato, Carmela
2
Donthu, Naveen
2
Dost, Florian
2
Driesener, Carl
2
Eroglu, Sevgin
2
Esteky, Sina
2
Forsythe, Sandra
2
Gursoy, Dogan
2
Hanh T.H. Truong
2
Huhmann, Bruce A.
2
Hurst, Michael E.
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Jame, Russell
2
Jasso, Guillermina
2
Kellaris, James J.
2
Kergoat, Marine
2
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Institute for the Study of Labor (IZA)
3
Forschungsinstitut zur Zukunft der Arbeit <Bonn>
1
Tilburg University, Center for Economic Research
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Journal of business research : JBR
15
Journal of retailing and consumer services
15
Psychology & marketing
14
IZA Discussion Papers
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
Journal of marketing research
5
Asia Pacific journal of marketing and logistics
4
Judgment and Decision Making
4
Tourism management : research, policies, practice
4
Discussion paper series / IZA
3
International journal of advertising : the review of marketing communications
3
International journal of hospitality management
3
Journal of Consumer Marketing
3
Journal of behavioral decision making
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
The journal of consumer marketing
3
Auditing : a journal of practice & theory
2
European Journal of Marketing
2
European journal of marketing : EJM
2
Hitotsubashi journal of commerce & management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Business Research
2
Journal of Product & Brand Management
2
Journal of advertising research
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Technological forecasting & social change : an international journal
2
The Cornell hospitality quarterly
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
The journal of services marketing
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ECONIS (ZBW)
201
RePEc
20
Other ZBW resources
17
EconStor
8
BASE
2
USB Cologne (business full texts)
1
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71
Attracting more meaningful interactions : the impact of question and product types on comments on social media advertisings
Li, You
;
Chang, Yaping
;
Liang, Zhehao
- In:
Journal of business research : JBR
150
(
2022
),
pp. 89-101
Persistent link: https://www.econbiz.de/10013365601
Saved in:
72
Bargain effectiveness in differentiated store environments : the role of store affect, processing
fluency
, and store familiarity
Doucé, Lieve
;
Willems, Kim
;
Chaudhuri, Arjun
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013401752
Saved in:
73
Implicit vs explicit expression on advertising in a cross-cultural study : the mediating role of processing
fluency
and number of alternatives
Yoon, JaeHyun
;
Kim, Hanku
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1596-1613
Persistent link: https://www.econbiz.de/10013391119
Saved in:
74
Risk on the edge : the effect of relative spatial location on consumer preferences and choices
Esteky, Sina
- In:
Journal of marketing research
59
(
2022
)
6
,
pp. 1216-1234
Persistent link: https://www.econbiz.de/10013474532
Saved in:
75
Experimental atmospherics : a multi-sensory perspective
Spence, Charles
- In:
Qualitative market research : an international journal
25
(
2022
)
5
,
pp. 662-673
Persistent link: https://www.econbiz.de/10013454975
Saved in:
76
Form and substance : visual content in CSR reports and investors' perceptions
Invernizzi, Anna Chiara
;
Bellucci, Marco
;
Acuti, Diletta
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 974-989
Persistent link: https://www.econbiz.de/10013186899
Saved in:
77
Street name
fluency
and housing prices
Agarwal, Sumit
;
Hu, Maggie Rong
;
Lee, Adrian D.
- In:
The journal of real estate finance and economics
65
(
2022
)
2
,
pp. 181-229
Persistent link: https://www.econbiz.de/10013438632
Saved in:
78
Articulatory global branding : generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Journal of business research : JBR
149
(
2022
),
pp. 231-239
Persistent link: https://www.econbiz.de/10013325591
Saved in:
79
Predicting social media engagement with computer vision : an examination of food marketing on Instagram
Philp, Matthew
;
Jacobson, Jenna
;
Pancer, Ethan
- In:
Journal of business research : JBR
149
(
2022
),
pp. 736-747
Persistent link: https://www.econbiz.de/10013325681
Saved in:
80
Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip
;
Attri, Rekha
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
Saved in:
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