Sri Hartini; Kurniawati, Masmira; Sulistiawan, Jovi; … - In: Organizations and markets in emerging economies 13 (2022) 1/25, pp. 96-116
hypotheses were accepted, while other two were rejected. It was found that WOS increases CE, customer green value, functional … value, and emotional value. Nevertheless, it does not significantly affect customer social value. The customers' green …