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Search: subject:"global brand"
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Brand management
34
Markenführung
34
Internationales Marketing
29
International marketing
28
Consumer behaviour
27
Konsumentenverhalten
27
Markenimage
20
Brand image
19
Brand
16
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16
global brand
16
Global brand
10
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6
Global brand management
6
Global Brand
5
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5
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5
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5
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4
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4
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3
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3
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Personality psychology
3
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local brand
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Cleff, Thomas
4
Fischer, Lena
4
Walter, Nadine
4
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3
Areiza-Padilla, Jose Andres
2
Cervera-Taulet, Amparo
2
Diamantopoulos, Adamantios
2
Fryxell, Gerald
2
Llonch-Andreu, Joan
2
Manzi Puertas, Mario Andres
2
Punyatoya, Plavini
2
Sonmez, Mahmut
2
Srivastava, R. K.
2
Tsai, Shu-pei
2
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2
Ahmed, Zafar U.
1
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1
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1
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Fakultät für Wirtschaft und Recht, Hochschule Pforzheim
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1
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Beiträge der Hochschule Pforzheim
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International marketing review
2
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2
Journal of international consumer marketing
2
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2
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2
Asia Pacific journal of marketing and logistics
1
Business history
1
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1
International journal of export marketing
1
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International journal of sport management and marketing : IJSMM
1
Journal of Business Ethics
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Journal of Business Research
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Journal of Islamic marketing
1
Journal of Open Innovation: Technology, Market, and Complexity
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Journal of business ethics : JOBE
1
Journal of euromarketing
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Journal of global marketing
1
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1
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1
Journal of open innovation : technology, market, and complexity
1
Journal of organizational computing and electronic commerce
1
Journal of promotion management : innovations in planning and applied research
1
Journal of revenue and pricing management
1
Journal of technology management in China
1
Marketing theory
1
Micro & Macro Marketing
1
REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT
1
Review of Business and Finance Studies
1
Scholarly Articles at Russian Management Journal
1
Symphonya. Emerging Issues in Management
1
The journal of brand management : an international journal
1
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1
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ECONIS (ZBW)
35
RePEc
11
EconStor
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BASE
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11
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
12
The transformation of global luxury brands : the case of the Swiss watch company Longines : 1880-2010
Donzé, Pierre-Yves
- In:
Business history
62
(
2020
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10012181750
Saved in:
13
How globalization affects consumers: Insights from 30 years of CCT globalization research
Sharifonnasabi, Zahra
;
Bardhi, Fleura
;
Luedicke, Marius K.
- In:
Marketing theory
20
(
2020
)
3
,
pp. 273-298
Persistent link: https://www.econbiz.de/10012271437
Saved in:
14
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the
global
brand
halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
15
Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel
;
Alarcón-del-Amo, …
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
Saved in:
16
The influence of advertisement repetition on price image in the context of higher education services
Silva, Thayse Schneider da
;
Perin, Marcelo Gattermann
; …
- In:
Journal of revenue and pricing management
18
(
2019
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10012056883
Saved in:
17
Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? : a mixed-method cross-cultural study
Strebinger, Andreas
;
Guo, Xiaoling
;
Klauser, Ferdinand
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 409-416
Persistent link: https://www.econbiz.de/10011771940
Saved in:
18
Recapturing images after a brand crisis through marketing communication in social networks : the Maggi controversy
Srivastava, R. K.
- In:
International journal of export marketing
2
(
2018
)
1
,
pp. 63-86
Persistent link: https://www.econbiz.de/10011961390
Saved in:
19
The role of human capital, psychological capital, social capital and leadership capital in building an athlete's
global
brand
image
Yuliani Suseno
;
Gengatharen, Denise
- In:
International journal of sport management and marketing …
18
(
2018
)
6
,
pp. 515-534
Persistent link: https://www.econbiz.de/10011989765
Saved in:
20
Brothers in blood, yet strangers to
global
brand
purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
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