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Search: subject:"green advertising"
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Advertising effects
62
Werbewirkung
62
Green marketing
59
Öko-Marketing
59
Advertising
57
Consumer behaviour
57
Konsumentenverhalten
57
Werbung
57
Environmental consciousness
45
Umweltbewusstsein
45
green advertising
39
Green advertising
35
Sustainable product
22
Öko-Produkt
22
Nachhaltige Entwicklung
21
Sustainable development
21
Environmental management
20
Umweltmanagement
20
Brand image
17
Markenimage
17
Brand management
14
Markenführung
14
Sustainability
12
Nachhaltigkeit
11
purchase intention
7
Corporate Social Responsibility
6
Corporate social responsibility
6
environmental concern
6
Eco-label
5
Green Advertising
5
Marketing management
5
Marketingmanagement
5
Umweltzeichen
5
green purchase intention
5
sustainability
5
Internet marketing
4
Online-Marketing
4
Tariff policy
4
Zollpolitik
4
green marketing
4
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Undetermined
56
Free
13
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Article
86
Book / Working Paper
1
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Article in journal
76
Aufsatz in Zeitschrift
76
Article
3
Graue Literatur
1
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1
Ratgeber
1
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English
80
Undetermined
6
German
1
Author
All
Bang Nguyen Viet
5
Milfeld, Tyler
4
Matthes, Jörg
3
Pittman, Matthew
3
Yilmaz, Cengiz
3
Alniacik, Umit
2
Corona, Ramon
2
Farida, Naili
2
Gangadharbatla, Harsha
2
Herman, Lalu Edy
2
Jeong, EunHa
2
Kishor, Jugal
2
Maziriri, Eugine Tafadzwa
2
McCabe, Mary Beth
2
Muralidharan, Sidharth
2
Nyilasy, Gergely
2
Paladino, Angela
2
Schmuck, Desirée
2
Tiamiyu, Mojisola F.
2
Udayana, Ida Bagus Nyoman
2
Weaver, Richard
2
Wonneberger, Anke
2
Xue, Fei
2
Youn, Kibum
2
Zhang, Xingyi
2
Akram, Umair
1
Alderson, Laura
1
Amato, Christie H.
1
Amato, Louis
1
Apaolaza, Vanessa
1
Arias, Claudia
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Bailey, Ainsworth A.
1
Bailey, Ainsworth Anthony
1
Baloglu, Seyhmus
1
Barrios, Andrés
1
Bilal, Muhammad
1
Blasche, Juliana
1
Bodkin, Charles D.
1
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Keleti Károly Gazdasági Kar, Óbudai Egyetem
1
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International journal of advertising : the review of marketing communications
10
Business strategy and the environment
6
Journal of marketing communications
6
Journal of business research : JBR
4
Journal of promotion management : innovations in planning and applied research
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
International journal of business excellence : IJBEX
2
Journal of advertising research
2
Journal of business ethics : JOBE
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Psychology & marketing
2
Transportation research / E : an international journal
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Amfiteatru Economic Journal
1
Anadolu University Journal of Social Sciences
1
Arbeitspapier
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business: Theory and Practice
1
Cogent Business & Management
1
Corporate communications : an international journal
1
DLSU business & economics review
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Global business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Asian Social Science
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of innovation & sustainable development : IJISD
1
International journal of internet marketing and advertising : IJIMA
1
International journal of public sector performance management
1
International journal of trade and global markets
1
Journal of Business Ethics
1
Journal of Business Research
1
Journal of business strategy
1
Journal of euromarketing
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
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ECONIS (ZBW)
77
RePEc
7
EconStor
3
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1
Sustaining organizational customers’ consumption through corporate social responsibility and
green
advertising
receptivity : the mediating role of green trust
Bang Nguyen Viet
;
Thanh Tran, Cong
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-18
The study investigated the effect of corporate social responsibility (CSR) and
green
advertising
receptivity (GAR) on …
Persistent link: https://www.econbiz.de/10014534547
Saved in:
2
Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem
;
Bang Nguyen Viet
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
Saved in:
3
Sustainability communication
Golob, Urša
;
Podnar, Klement
;
Žabkar, Vesna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
Saved in:
4
Perspectives : advertising and climate change : part of the problem or part of the solution?
Hartmann, Patrick
;
Marcos, Aitor
;
Castro, Juana
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 430-457
Persistent link: https://www.econbiz.de/10014234117
Saved in:
5
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
6
Competence or warmth : why do consumers pay for
green
advertising
?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
7
Predicting the value-based determinants of sustainable luxury consumption : a multi-analytical approach and pathway to sustainable development in the luxury industry
Essiz, Oguzhan
;
Senyuz, Aysu
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 1721-1758
Persistent link: https://www.econbiz.de/10014513952
Saved in:
8
Two interventions for mitigating the harms of greenwashing on consumer perceptions
Dutta-Powell, Ravi
;
Rhee, Joshua J.
;
Wodak, Saul
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 882-903
Persistent link: https://www.econbiz.de/10014467366
Saved in:
9
Sustainability advertising : literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
Saved in:
10
Effects of green messages in advertisements : a meta-analysis
Shen, Fuyuan
;
Yang, Guolan
;
Conlin, Jeff
;
Wang, Xiaohua
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 36-52
Persistent link: https://www.econbiz.de/10014450222
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