Search Results - subject:"hybrid offerings"

Financial and non-financial factors for the success of hybrid offerings : evidence from multinational enterprises in an emerging market

Leonidou, Erasmia; Battisti, Enrico; Ahmad, Muhammad Ishfaq - In: International marketing review 41 (2024) 3/4, pp. 827-846

Persistent link: https://www.econbiz.de/10015057166

Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation

Behl, Abhishek; Kamboj, Shampy; Sarmah, Bijoylaxmi; … - In: International marketing review 40 (2023) 4, pp. 739-773

Persistent link: https://www.econbiz.de/10014469953

Absorptive capacity for innovation management control : empirical evidence from hybrid product-service bundles

Schaarschmidt, Mario; Sainidis, Eustathios; Matheus, Thomas - In: International journal of innovation management : IJIM 27 (2023) 6, pp. 1-29

Persistent link: https://www.econbiz.de/10014500923

Dealing with privacy concerns in product-service system selling : value-based selling as fair treatment practice

Nijssen, E. J.; Borgh, Michel van der; Totzek, Dirk - In: Industrial marketing management : the international … 105 (2022), pp. 60-71

Persistent link: https://www.econbiz.de/10013494036

How business customers judge customer success management

Prohl-Schwenke, Katharina; Kleinaltenkamp, Michael - In: Industrial marketing management : the international … 96 (2021), pp. 197-212

Persistent link: https://www.econbiz.de/10013194573

Managing value in use in business markets

Prohl, Katherina; Kleinaltenkamp, Michael - In: Industrial marketing management : the international … 91 (2020), pp. 563-580

Persistent link: https://www.econbiz.de/10012422355

Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation

Schaarschmidt, Mario; Walsh, Gianfranco; Evanschitzky, … - In: Journal of service research : JSR 21 (2018) 1, pp. 119-134

Persistent link: https://www.econbiz.de/10011855783

Service satisfaction-market share relationships in partnered hybrid offerings

Becerril-Arreola, Rafael; Zhou, Chen; Srinivasan, Raji; … - In: Journal of marketing 81 (2017) 5, pp. 86-103

Persistent link: https://www.econbiz.de/10011749865

Marketing of works as a source of the new hybrid offerings in widened marketing of goods, works and services

Pogodayev, Sergiy Eugene - In: The journal of business & industrial marketing 28 (2013) 8, pp. 638-648

Persistent link: https://www.econbiz.de/10010222177

Marketing of works as a source of the new hybrid offerings in widened marketing of goods, works and services

Eugene Pogodayev, Sergiy - In: Journal of Business & Industrial Marketing 28 (2013) 8, pp. 638-648

of goods and services. The paper also introduces new concepts of hybrid offerings. Design/methodology/approach – The … marketing of works. Findings – Marketing of works is a new line of marketing activity and a source of new hybrid offerings. A … value of objects. “Goods+works” and “works+services” are the new particular hybrid offerings and “goods+works+services” is …

Persistent link: https://www.econbiz.de/10014843969