Wu, Shwu-Ing; Lin, Ting-Ru - In: Journal of Management and Strategy 5 (2014) 4, pp. 54-67
relational bonds, innovative marketing, perceived value, satisfaction, trust and loyalty. A consumer survey returned 803 valid … perceived value and satisfaction. (2) Innovative marketing has a significantly positive influence on customer perceived value … results can serve as reference for companies in implementing customer relations and innovative marketing strategies. …