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Search: subject:"instructions"
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Subject
All
Product information
851
Produktinformation
851
Consumer behaviour
510
Konsumentenverhalten
510
Online retailing
119
Online-Handel
119
Product labelling
111
Warenkennzeichnung
111
Viral marketing
99
Virales Marketing
99
Theorie
97
Theory
95
Information behaviour
93
Informationsverhalten
93
Internet marketing
87
Lebensmittel
87
Online-Marketing
87
USA
85
Food
84
United States
84
Product quality
75
Produktqualität
75
Eating habit
58
Ernährungsverhalten
58
Experiment
49
Electronic Commerce
46
Advertising effects
45
E-commerce
45
Verbraucherschutz
45
Werbewirkung
45
Deutschland
43
Consumer protection
42
Social Web
42
Social web
42
Ernährung
41
Germany
41
Nutrition
41
Kaufentscheidung
40
Advertising
38
Brand image
38
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Online availability
All
Undetermined
225
Free
205
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All
Article
657
Book / Working Paper
267
Type of publication (narrower categories)
All
Article in journal
568
Aufsatz in Zeitschrift
568
Graue Literatur
93
Non-commercial literature
93
Working Paper
67
Aufsatz im Buch
60
Book section
60
Arbeitspapier
59
Hochschulschrift
54
Thesis
40
Collection of articles of several authors
13
Sammelwerk
13
Collection of articles written by one author
8
Sammlung
8
Case study
6
Fallstudie
6
research-article
6
Conference paper
3
Konferenzbeitrag
3
Amtliche Publikation
2
Amtsdruckschrift
2
Article
2
Aufsatzsammlung
2
Bibliografie enthalten
2
Bibliography included
2
Government document
2
Interview
2
review-article
2
Conference proceedings
1
Glossar enthalten
1
Glossary included
1
Konferenzschrift
1
Lehrbuch
1
Textbook
1
conceptual-paper
1
review
1
viewpoint
1
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Language
All
English
808
German
91
Undetermined
21
French
4
Romanian
1
Author
All
Burton, Scot
13
Jin, Ginger Zhe
9
Groenen, Patrick J. F.
8
Grunert, Klaus G.
8
Howlett, Elizabeth
8
Kagie, Martijn
8
Shavell, Steven
7
Chesnes, Matthew
6
Gabaix, Xavier
6
Hitt, Lorin M.
6
Valsecchi, Irene
6
Berry, Christopher
5
Cawley, John H.
5
Daysal, N. Meltem
5
Kees, Jeremy
5
Newell, Richard G.
5
Orsini, Chiara
5
Viswanathan, Madhu
5
Wezel, Michiel van
5
Xiao, Mo
5
Fraser, Iain M.
4
Ishihara, Masakazu
4
Kardes, Frank R.
4
Li, Xinxin
4
Newman, Christopher L.
4
Polinsky, Alan Mitchell
4
Schmelz, Katrin
4
Susskind, Alex
4
Waldfogel, Joel
4
Willage, Barton
4
Abbink, Klaus
3
Andrews, J. Craig
3
Balcombe, Kelvin G.
3
Bartling, Björn
3
Bigoni, Maria
3
Boztuğ, Yasemin
3
Briers, Barbara
3
Cardon, Philippe
3
Chandon, Pierre
3
Chatterjee, Chirantan
3
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Institution
All
National Bureau of Economic Research
9
Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
3
Europäische Kommission / Statistisches Amt
2
Fondazione ENI Enrico Mattei (FEEM)
2
Universität Stuttgart
2
Berliner Wissenschafts-Verlag
1
CESifo
1
Consumer Research Institute, inc.
1
Deutsches Institut für Normung
1
Eidgenössisches Büro für Konsumentenfragen
1
Eric Cuvillier <Firma>
1
European Centre of Tort and Insurance Law
1
European Society for Agricultural and Food Ethics
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Europäische Kommission / Generaldirektion Gesundheit und Lebensmittelsicherheit / Directorate B - Health Systems, Medical Products and Innovation / Unit B5 - Medicines: Policy, Authorisation and Monitoring
1
Europäische Kommission / Generaldirektion Maritime Angelegenheiten und Fischerei
1
FernUniversität in Hagen
1
Frankreich / Section de l'Environnement
1
IGI Global
1
Kanada / Government
1
Organisation for Economic Co-operation and Development
1
Technische Universität Hamburg
1
University of Bonn, Germany
1
Universität Kaiserslautern
1
Universität St. Gallen
1
Universität Stuttgart / Institut für Arbeitswissenschaft und Technologiemanagement
1
Université Paris-Dauphine (Paris IX)
1
Verlag Dr. Kovač
1
Volkswirtschaft Abteilung, Fachbereich Wirtschaftswissenschaften
1
eSocialSciences
1
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Published in...
All
Journal of business research : JBR
26
Psychology & marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of consumer behaviour : an international research review
13
Food policy : economics planning and politics of food and agriculture
12
Information systems research : ISR
12
International journal of consumer studies
12
Working paper / National Bureau of Economic Research, Inc.
11
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of food products marketing
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
NBER working paper series
9
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER Working Paper
8
International journal of hospitality management
7
Journal of institutional and theoretical economics : JITE
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Jena Economic Research Papers
6
Journal of internet commerce
6
Journal of marketing communications
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
ERIM report series research in management
5
German journal of agricultural economics : GJAE
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of marketing management : MM
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The international review of retail, distribution and consumer research
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
4
European journal of marketing : EJM
4
Information systems for economics in transition : papers presented at the International Conference ISET-IC, March 4 - 7, 1996, Ghaziabad, India
4
International journal of electronic commerce : IJEC
4
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Source
All
ECONIS (ZBW)
874
RePEc
28
Other ZBW resources
11
EconStor
10
BASE
1
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81
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924
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81
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
82
Educational campaigns for product labels : evidence from on-shelf nutritional labeling
Bollinger, Bryan
;
Liebman, Eli
;
Hammond, David
;
Hobin, Erin
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 153-172
Persistent link: https://www.econbiz.de/10012801848
Saved in:
83
Erfolgreiche Marketing-Kommunikation für numerische Produktattribute : wie die Objektivierung von Zahlen und Einheiten die Einstellung von Konsumenten beeinflusst
Galeczka, Julia Sarah
-
2022
Persistent link: https://www.econbiz.de/10012671044
Saved in:
84
When detailed information works better : comparison of three- and five-color/letter front-of-package nutrition labels
Werle, Carolina O. C.
;
Yamim, Amanda Pruski
;
Trendel, …
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013256468
Saved in:
85
The influence of social media eWOM information on purchase intention
Leong, Choi-Meng
;
Loi, Alexa Min-Wei
;
Woon, Steve
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 145-157
Persistent link: https://www.econbiz.de/10013258523
Saved in:
86
Methode zum adaptionsorientierten Produktstrukturmanagement
Masior, Jonathan
-
Universität Stuttgart / Institut für …
-
2022
Persistent link: https://www.econbiz.de/10013187473
Saved in:
87
Decision support model for implementing assistive technologies in assembly activities : a case study
Peron, Mirco
;
Sgarbossa, Fabio
;
Strandhagen, Jan Ola
- In:
International journal of production research
60
(
2022
)
4
,
pp. 1341-1367
Persistent link: https://www.econbiz.de/10013170851
Saved in:
88
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
89
The effect of pictures in online consumer reviews on product evaluation : a study based on positive reviews of attractiveness-relevant products
Wu, Ruijuan
;
Hu, Yixiao
;
Li, Peiyu
- In:
Journal of contemporary marketing science
5
(
2022
)
2
,
pp. 158-175
Persistent link: https://www.econbiz.de/10013440259
Saved in:
90
How fakes make it through : the role of review features versus consumer characteristics
Azimi, Shabnam
;
Chan, Kwong
;
Krasnikov, Alexander
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 523-537
Persistent link: https://www.econbiz.de/10013399718
Saved in:
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