Search Results - subject:"jingle"

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I've heard that brand before : the role of music recognition on consumer choice

Anglada-Tort, Manuel; Schofield, Kerry; Trahan, Tabitha; … - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1567-1587

Persistent link: https://www.econbiz.de/10013484607

Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding

Silas, Sebastian; Baker, David John; Müllensiefen, … - In: Journal of advertising research 64 (2024) 2, pp. 192-212

Persistent link: https://www.econbiz.de/10014576995

Music to the ears : the role of sonic branding in advertising

Kemp, Elyria; Cho, Yoon-Na; Bui, M̃y; Kintzer, Alex - In: International journal of advertising : the review of … 43 (2024) 6, pp. 1039-1059

Persistent link: https://www.econbiz.de/10015050106

Building strong brands and engaging customers with sound

Jaskari, Minna-Maarit (ed.) - 2024

Persistent link: https://www.econbiz.de/10014464984

The sound of music : the effect of timbral sound quality in audio logos on brand personality perception

Melzner, Johann; Raghubir, Priya - In: Journal of marketing research 60 (2023) 5, pp. 932-949

Persistent link: https://www.econbiz.de/10014384292

Dance marketing as an innovation in audiovisual advertising

Narożna, Dominika; Gorzelańczyk, Natalia - In: Economy 4.0 and the COVID-19 pandemic : a review of research, (pp. 179-186). 2023

Persistent link: https://www.econbiz.de/10014325891

Influencing brand personality with sonic logos : the role of musical timbre

Monin Techawachirakul; Pathak, Abhishek; Motoki, Kosuke; … - In: Journal of business research : JBR 168 (2023), pp. 1-23

Persistent link: https://www.econbiz.de/10014434783

When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea

Hong, You Jeong; Choi, Beomjoon; Lee, Kyogu - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1991-2011

Persistent link: https://www.econbiz.de/10014430197

Neuromarketing study : the effect of jingle on consumer behavior

Fauzi, Hilman; Rizqullah, Rafif; Ariyanti, Maya; … - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 2, pp. 197-210

Manuscript type: Research Article Research Aims: This research investigates the impact of a jingle associated with a … F4. A jingle in a product was found to stimulate short-term memory, influencing consumer behaviour. This influence was …

Persistent link: https://www.econbiz.de/10014335684

Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement

Scott, Shawn P.; Sheinin, Daniel; Labrecque, Lauren I. - In: The journal of product & brand management 31 (2022) 7, pp. 1091-1103

Persistent link: https://www.econbiz.de/10013429053

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