//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"leading academics in macromarketing"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing theory
3
Marketingtheorie
3
Service-Dominant Logic
3
Service-dominant logic
3
leading academics in macromarketing
3
service-dominant logic
3
Marketing
2
Robert Lusch
2
academic marketing
2
Betriebswirtschaftsstudium
1
Bibliometrics
1
Bibliometrie
1
Dienstleistungsmarketing
1
Economists
1
Fachzeitschrift
1
Graduate business education
1
Graduate economics education
1
History of economic thought
1
Journal
1
Robert F. Lusch
1
Services marketing
1
Students
1
Studierende
1
Wirtschaftsstudium
1
academic
1
critical thinking
1
definition of marketing
1
education
1
educator
1
history of marketing thought
1
journal of marketing
1
marketing
1
marketing education
1
marketing theory
1
value co-creation
1
Ökonomen
1
Ökonomische Ideengeschichte
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Serpkenci, Ray R.
1
Stewart, David W.
1
Wilkie, William L.
1
Published in...
All
Journal of macromarketing
3
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A window on young Bob Lusch : reflections of an early student
Serpkenci, Ray R.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 305-308
Persistent link: https://www.econbiz.de/10012264013
Saved in:
2
Reflections on an extraordinary marketing scholar
Stewart, David W.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
Saved in:
3
Lessons in scholarship
Wilkie, William L.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 322-331
Persistent link: https://www.econbiz.de/10012264021
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->