achieved with the support of loyalty programmes. As the tourism and hospital industries have become the fastest growing sectors … explore the attractiveness of loyalty programmes to Chinese consumers and the challenges of such programmes in the hospitality … industry. The aim of this paper is to identify which aspects of a loyalty programme in the hospitality industry are perceived …

between customer advocacy and brand loyalty in the retail banking sector of Pakistan. The brand relationship quality and … customer trust act as mediators between customer advocacy and brand loyalty. It is based on a sample of three hundred and fifty … may mediate the positive association between consumer advocacy and brand loyalty. These results highlight the importance …

between customer advocacy and brand loyalty in the retail banking sector of Pakistan. The brand relationship quality and … customer trust act as mediators between customer advocacy and brand loyalty. It is based on a sample of three hundred and fifty … may mediate the positive association between consumer advocacy and brand loyalty. These results highlight the importance …

The subject of this study is loyalty programs, The aim of the article is to draw attention to loyalty in the current … economy, The purpose of the article is to examine the evolution of loyalty pro- grams offered to consumers and investors, The … the author's definition and classification of loyalty programs, The research has demonstrat- ed that there is social …