Search Results - subject:"luxury value"

When luxury goes digital: does digital marketing moderate multi-level luxury values and consumer luxury brand-related behavior?

Khan, Shahzad Ahmad; Shamsi, Ibrahim Rashid Al; Ghila, … - In: Cogent Business & Management 9 (2022) 1, pp. 1-12

relationship between the dimensions of luxury value (functional, individual, and social) and consumer luxury brand-related behavior … research results advocate the significant moderating influence of digital marketing on luxury value and consumer luxury brand …

Persistent link: https://www.econbiz.de/10014505544

When luxury goes digital : does digital marketing moderate multi-level luxury values and consumer luxury brand-related behavior?

Khan, Shahzad Ahmad; Al Shamsi, Ibrahim Rashid; Ghila, … - In: Cogent business & management 9 (2022) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10014442486

Measuring consumers’ dominant value perceptions to determine their purchase intention of luxury fashion consumption

Liu, Tong (Tripp); Rodriguez, Carolina Quintero; Huang, … - In: Cogent Business & Management 10 (2023) 3, pp. 1-17

provides new insight into consumers' luxury value perceptions, consumers' luxury value priorities, and the influence of luxury …

Persistent link: https://www.econbiz.de/10014527497

Measuring consumers' dominant value perceptions to determine their purchase intention of luxury fashion consumption

Liu, Tong; Rodriguez, Carolina Quintero; Huang, Wen-Chieh - In: Cogent business & management 10 (2023) 3, pp. 1-17

provides new insight into consumers' luxury value perceptions, consumers' luxury value priorities, and the influence of luxury …

Persistent link: https://www.econbiz.de/10014505912

Does high-end housing always have a premium luxury value? : a theoretical and numerical study

Hung, Chih-Hsing; Chen, Ming-Chi; Tzang, Shyh-Weir; … - In: International journal of strategic property management 27 (2023) 4, pp. 246-260

Persistent link: https://www.econbiz.de/10014427173

Conceptualizing masstige buying behavior : a mixed-method approach

Purohit, Sonal; Radia, Karan Nilesh - In: Journal of business research : JBR 142 (2022), pp. 886-898

Persistent link: https://www.econbiz.de/10013169466

Role of religiosity and the mediating effect of luxury value perception in luxury purchase intention : a cross-cultural examination

Ur Rehman, Anis; Al Shammari, Serhan; Al-Mamary, Yaser … - In: Journal of Islamic marketing 13 (2022) 4, pp. 975-995

Persistent link: https://www.econbiz.de/10013278905

Luxury brand value co-creation with online brand communities in the service encounter

Chapman, Alexis; Dilmperi, Athina - In: Journal of business research : JBR 144 (2022), pp. 902-921

Persistent link: https://www.econbiz.de/10013185060

The manifestation of luxury value dimensions in brand engagement in self-concept

Ostovan, Nima; Nasr, Arash Khalili - In: Journal of retailing and consumer services 66 (2022), pp. 1-17

Persistent link: https://www.econbiz.de/10013209689

Between you and me : the effects of content ephemerality and the role of social value orientation in luxury brands' social media communication

Lim, Heejin; Childs, Michelle; Cuevas, Leslie; Lyu, Jewon - In: Journal of global fashion marketing : JGfM 12 (2021) 2, pp. 120-132

Persistent link: https://www.econbiz.de/10012500702