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Search: subject:"managerial relevance"
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Managerial relevance
17
Marketing
9
Bibliometrics
8
Bibliometrie
8
Marketing theory
8
Marketingtheorie
8
Market research
7
Theorie-Praxis-Verhältnis
7
Theory-practice divide
7
Business-to-business marketing
6
Marktforschung
6
managerial relevance
6
B-to-B-Marketing
5
Führungskräfte
5
Managers
5
Marketing management
3
Marketingmanagement
3
B2B marketing
2
Boardroom
2
Content analysis
2
Creativity
2
Distribution management
2
Forschung
2
Humanitarian logistics research
2
Imagination
2
Lieferantenmanagement
2
Managerial decision making
2
Managerial implications
2
Marketing mindset
2
Marketing strategy
2
Marketing's managerial relevance
2
Mental model
2
Methodological clarity
2
Outreach
2
Research
2
Research impact
2
Research results
2
Scientific impact
2
Solution research mode
2
Supplier relationship management
2
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Online availability
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Undetermined
17
Free
3
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Article
25
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
18
Aufsatz in Zeitschrift
18
research-article
5
non-article
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
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1
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Language
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English
26
Author
All
Tzempelikos, Nektarios
4
Lars-Johan Åge, Dr. Cecilia Anna Cederlund, Dr.
3
Baraldi, Enrico
2
Brennan, Ross
2
Grönroos, Christian
2
Holmlund, Maria
2
La Rocca, Antonella
2
Perna, Andrea
2
Strandvik, Tore
2
Wilson, Jonathan
2
Adeola, Ogechi
1
Akaka, Melissa Archpru
1
Alpert, Frank
1
Anna Cederlund, Cecilia
1
Aravopoulou, Eleni
1
Barner-Rasmussen, Wilhelm
1
Becker, Maren
1
Beitelspacher, Lauren S.
1
Bell, John
1
Bernardes, E. S.
1
Birn, Robin
1
Bo Edvardsson and Professor Philipp Klaus, Professor
1
Boshoff, Christo
1
Brown, Mark
1
Cederlund, Cecilia Anna
1
Clifford Defee, C.
1
Coman, A.
1
Dees, Windy
1
Dziubaniuk, Olga
1
Ferrier, Elizabeth
1
Gonzalez-Arcos, Claudia Fernanda
1
Halstrick, Benedikt
1
Heinonen, Kristina
1
Hinson, Robert
1
Hunt, Shelby D.
1
Imschloß, Monika
1
Ivanova-Gongne, Maria
1
Jaworski, Bernard J.
1
Kaats, Edwin
1
Kooli, Kaouther
1
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Published in...
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Journal of Business & Industrial Marketing
3
The journal of business & industrial marketing
3
Journal of Humanitarian Logistics and Supply Chain Management
2
Journal of business-to-business marketing
2
AMS review : official publication of the Academy of Marketing Science
1
ERIM report series research in management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Physical Distribution & Logistics Management
1
International journal of production research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of strategic business alliances
1
Journal of Service Management
1
Journal of business research : JBR
1
Journal of creating value
1
Journal of marketing management : MM
1
Journal of service management
1
Management accounting research
1
Sport, Business and Management : an international journal ; SBM
1
The journal of product & brand management
1
The journal of services marketing
1
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Source
All
ECONIS (ZBW)
19
Other ZBW resources
7
Showing
1
-
10
of
26
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Balancing the use of behavioural research and design science research to solve the relevance problem in marketing research
Halstrick, Benedikt
- In:
Journal of creating value
9
(
2023
)
2
,
pp. 210-226
Persistent link: https://www.econbiz.de/10014582543
Saved in:
2
Viewpoint: plotting a way forward for service research in and out of Africa
Boshoff, Christo
;
Adeola, Ogechi
;
Hinson, Robert
; …
- In:
The journal of services marketing
36
(
2022
)
4
,
pp. 450-460
Persistent link: https://www.econbiz.de/10013407534
Saved in:
3
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
4
Scoping practical implications and
managerial
relevance
in sport management
Mastromartino, Brandon
;
Naraine, Michael L.
;
Dees, Windy
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10014524828
Saved in:
5
The
managerial
relevance
of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
6
Branding's academic-practitioner gap : managers' views
Alpert, Frank
;
Brown, Mark
;
Ferrier, Elizabeth
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 218-237
Persistent link: https://www.econbiz.de/10013164312
Saved in:
7
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
8
Academic research in marketing and business school health : limiters and improvement opportunities
Stremersch, Stefan
;
Winer, Russell S.
-
2018
Persistent link: https://www.econbiz.de/10012126183
Saved in:
9
On
managerial
relevance
: reconciling the academic-practitioner divide through market theorizing
Wieland, Heiko
;
Nariswari, Angeline
;
Akaka, Melissa Archpru
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 252-271
Persistent link: https://www.econbiz.de/10012819649
Saved in:
10
Business-to-business marketing research : assessing readability and discussing relevance to practitioners
Dziubaniuk, Olga
;
Barner-Rasmussen, Wilhelm
;
Koporcic, …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 217-231
Persistent link: https://www.econbiz.de/10012491039
Saved in:
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