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  • Search: subject:"marketing"
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Year of publication
Subject
All
Marketing 31,462 Consumer behaviour 28,903 Konsumentenverhalten 28,118 Relationship marketing 26,346 Beziehungsmarketing 25,577 Lieferantenmanagement 17,527 Supplier relationship management 17,526 Theorie 17,455 Theory 17,446 Brand management 17,425 Markenführung 17,280 Marketingmanagement 17,060 Marketing management 16,546 Online-Marketing 13,226 Internet marketing 13,110 Deutschland 13,093 Germany 12,308 Social Web 9,394 Social web 9,384 Markenimage 8,924 Brand image 8,833 USA 7,897 Customer satisfaction 7,708 United States 7,526 Kundenzufriedenheit 7,460 Marktforschung 7,060 Supply chain 6,818 Lieferkette 6,793 Market research 6,674 Electronic Commerce 6,458 Markenartikel 6,234 Brand 6,200 Service quality 6,025 E-commerce 5,861 Dienstleistungsqualität 5,859 Internationales Marketing 5,817 International marketing 5,718 Produktdifferenzierung 5,668 Product differentiation 5,601 Viral marketing 4,913
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Online availability
All
Undetermined 49,234 Free 30,236
Type of publication
All
Article 104,719 Book / Working Paper 65,579 Journal 955 Other 616 Database 2
Type of publication (narrower categories)
All
Article in journal 69,268 Aufsatz in Zeitschrift 69,268 Aufsatz im Buch 18,901 Book section 18,901 Graue Literatur 10,648 Non-commercial literature 10,648 Hochschulschrift 8,219 Thesis 7,003 Working Paper 6,931 Arbeitspapier 6,697 research-article 5,067 Collection of articles of several authors 4,452 Sammelwerk 4,452 Case study 2,919 Fallstudie 2,919 Aufsatzsammlung 2,631 Lehrbuch 2,277 Textbook 1,896 Bibliografie enthalten 1,816 Bibliography included 1,816 Konferenzschrift 1,601 Dissertation u.a. Prüfungsschriften 1,283 Ratgeber 998 review-article 976 Guidebook 916 Conference proceedings 894 Conference paper 721 Konferenzbeitrag 721 conceptual-paper 695 Reprint 652 review 604 case-report 537 Handbook 525 Handbuch 525 Article 485 Collection of articles written by one author 372 Sammlung 372 Amtsdruckschrift 326 Government document 326 Glossar enthalten 324
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Language
All
English 120,936 German 35,222 Undetermined 13,071 French 765 Hungarian 601 Lithuanian 482 Spanish 260 Polish 250 Italian 222 Russian 221 Romanian 100 Swedish 66 Dutch 60 Portuguese 55 Ukrainian 43 Czech 32 Danish 31 Serbian 23 Finnish 20 Bulgarian 15 Croatian 14 Turkish 13 Slovak 12 Norwegian 11 Indonesian 9 Japanese 9 Slovenian 7 Arabic 4 Kazakh 4 Multiple languages 4 Macedonian 3 Albanian 3 Old English (ca. 450-1100) 2 Bosnian 2 Vietnamese 2 Chinese 2 Afrikaans 1 Valencian 1 Modern Greek (1453-) 1 Galician 1
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Author
All
Bruhn, Manfred 441 Meffert, Heribert 390 Kotler, Philip 312 Homburg, Christian 302 Pepels, Werner 244 Bauer, Hans H. 214 Huber, Frank 208 Wiedmann, Klaus-Peter 197 Esch, Franz-Rudolf 194 Burmann, Christoph 180 Belz, Christian 164 Kumar, V. 164 Backhaus, Klaus 161 Tomczak, Torsten 158 Sheth, Jagdish N. 157 Herrmann, Andreas 155 Ahlert, Dieter 152 Kleinaltenkamp, Michael 152 Tadajewski, Mark 143 Fritz, Wolfgang 142 Kreutzer, Ralf T. 126 Nufer, Gerd 124 Svensson, Göran 124 Baumgarth, Carsten 122 Vrontis, Demetris 119 Verhoef, Peter C. 111 Spiller, Achim 109 Grönroos, Christian 108 Albers, Sönke 107 Diller, Hermann 106 Kirchgeorg, Manfred 106 Malhotra, Naresh K. 105 Melewar, T. C. 105 Krafft, Manfred 103 Brown, Stephen 100 Han, Heesup 99 Swoboda, Bernhard 99 Kitchen, Philip J. 98 Zentes, Joachim 97 Irwin, Scott H. 96
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Institution
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Springer Fachmedien Wiesbaden 610 Agricultural and Applied Economics Association - AAEA 560 National Bureau of Economic Research 266 Department of Agricultural, Food and Resource Economics, Michigan State University 243 Charles H. Dyson School of Applied Economics and Management, Cornell University 191 Université Paris-Dauphine (Paris IX) 186 European Association of Agricultural Economists - EAAE 173 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 169 American Marketing Association 154 International Association of Agricultural Economists - IAAE 150 Department of Agribusiness and Applied Economics, North Dakota State University 147 Southern Agricultural Economics Association - SAEA 140 Economic Research Service, Department of Agriculture 130 Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign 125 Siauliai University 119 Australian Agricultural and Resource Economics Society - AARES 103 African Association of Agricultural Economists - AAAE 100 Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) 97 NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management 97 Vytautas Magnus University 97 HAL 95 Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences 94 Books on Demand GmbH <Norderstedt> 88 Economics Research, World Bank Group 87 IGI Global 79 Verlag Dr. Kovač 79 Lithuanian University of Agriculture 78 Vilnius Gediminas Technical University 74 European Society for Opinion and Marketing Research 72 Office of the Chief Economist, Department of Agriculture 72 Institut für Demoskopie Allensbach 67 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 63 Mykolas Romeris University 62 World Bank 62 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 58 Department of Agricultural and Resource Economics, University of California-Berkeley 57 Edward Elgar Publishing 56 OECD 53 ISM University of Management and Economics 52 Department of Agricultural & Applied Economics, University of Wisconsin-Madison 51
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Published in...
All
Journal of business research : JBR 2,410 SpringerLink / Bücher 1,676 Industrial marketing management : the international journal for industrial and high-tech firms 1,606 European Journal of Marketing 1,387 Journal of retailing and consumer services 1,281 Marketing Intelligence & Planning 742 International journal of production economics 718 International journal of hospitality management 646 The journal of brand management : an international journal 637 The journal of business & industrial marketing 633 Tourism management : research, policies, practice 608 Journal of the Academy of Marketing Science 592 Journal of Consumer Marketing 580 European journal of operational research : EJOR 551 International journal of production research 537 European journal of marketing : EJM 533 Journal of marketing 529 Journal of marketing management : MM 526 Journal of strategic marketing 525 Springer eBook Collection 515 Journal of travel and tourism marketing 505 Management science : journal of the Institute for Operations Research and the Management Sciences 503 Journal of Business & Industrial Marketing 502 Europäische Hochschulschriften / 5 478 Psychology & marketing 453 Journal of marketing research : JMR 451 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 448 The journal of product & brand management 444 International Marketing Review 437 Gabler Edition Wissenschaft 434 Marketing intelligence & planning 398 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 385 Journal of Services Marketing 382 Journal of marketing communications 379 The service industries journal 369 The journal of services marketing 367 Journal of advertising research 358 Asia Pacific journal of marketing and logistics 356 Strategic Direction 355 International Journal of Bank Marketing 353
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Source
All
ECONIS (ZBW) 137,224 USB Cologne (EcoSocSci) 10,964 RePEc 10,774 Other ZBW resources 8,540 BASE 3,179 EconStor 826 USB Cologne (business full texts) 261 OLC EcoSci 95 ArchiDok 8
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Showing 1 - 10 of 171,871
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Online fundraising for NPOs via email marketing : a critical success factors analysis in Germany, Austria, and Switzerland
Harken, Sonja; Mertins, Vanessa; Urselmann, Michael - In: International review on public and non-profit marketing 21 (2024) 2, pp. 511-538
Persistent link: https://www.econbiz.de/10015080795
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Digital marketing skills in high demand:exploratory study of multiple competencies for a marketing professional
Neuvonen, Heidi; Pecoraro, Maria - In: Athens journal of business & economics : AJBE 10 (2024) 2, pp. 121-138
Persistent link: https://www.econbiz.de/10014555805
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Traditional vs. digital : a framework for tourism destination marketing planning process
Zlatanov, Sonja; Gašić, Marko; Janković-Filipović, … - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 15 (2024) 1, pp. 81-87
Persistent link: https://www.econbiz.de/10014635260
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The influence of social marketing drives on customer satisfaction via demographic variables as moderating factors
Al-Dmour, Rand H.; Al-Dmour, Hani; Ahmadamin, Eatedalameen - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10015051111
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Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K. - In: Industrial marketing management : the international … 119 (2024), pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
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Revenue generation through influencer marketing
Beichert, Maximilian; Bayerl, Andreas; Goldenberg, Jacob; … - In: Journal of marketing 88 (2024) 4, pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
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Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui; Mantrala, Murali K. - In: Industrial marketing management : the international … 119 (2024), pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
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The mirror effect in online survey data : evidence and implications for marketing theory and strategy
Stocchi, Lara; Bellman, Steve; Pourazad, Naser; … - In: Psychology & marketing 41 (2024) 9, pp. 1997-2012
Persistent link: https://www.econbiz.de/10015075013
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin - 2023
Persistent link: https://www.econbiz.de/10014288845
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Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł; Figura, Ćezary; Wojciechowski, Łukasz - In: European research studies 27 (2024), pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
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