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Search: subject:"marketing activities"
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Marketing activities
30
Internet marketing
26
Online-Marketing
26
Social Web
23
Social web
23
marketing activities
22
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
16
Markenführung
16
Brand image
15
Markenimage
15
Beziehungsmarketing
14
Relationship marketing
14
social media marketing activities
11
Marketing management
10
Marketing
9
Social media marketing activities
8
Marketingmanagement
7
Viral marketing
5
Brand
4
Customer satisfaction
4
Kundenzufriedenheit
4
Markenartikel
4
Virales Marketing
4
brand equity
4
brand loyalty
4
Advertising
3
Brand loyalty
3
Confidence
3
KMU
3
Markentreue
3
Perceived value
3
Purchase intention
3
SME
3
Vertrauen
3
brand image
3
marketing
3
social media
3
Advertising effects
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65
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24
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78
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Ibrahim, Blend
3
Al-Mamun, Abdullah
2
Aljarah, Ahmad
2
Butkouskaya, Vera
2
Carson, David
2
Chen, Shih-Chih
2
Cheng, Ranis
2
Cooper, Tony
2
Dobele, Angela
2
Gilmore, Audrey
2
Ko, Eunju
2
Sghaier, Malek
2
Skandrani, Hamida
2
Steel, Marion
2
Wang, Junfeng
2
Yadav, Rambalak
2
Ababneh, Bashar
1
Abror, Abror
1
Ahmed, Riaz Uddin
1
Angulo-Altamirano, Eladio
1
Angulo-Ruiz, Fernando
1
Anwar, Suhardi M.
1
Arts, Joep
1
Bae, John
1
Bagheri, Mohsen
1
Baines, Paul R.
1
Bang, Nguyen
1
Barrios, Andrés
1
Birch, Chris
1
Bojnec, Stefan
1
Brendzel-Skowera, Katarzyna
1
Brooksbank, Roger
1
Camacho, Sonia
1
Camillo, Furio
1
Chae, Heeju
1
Che Nawi, Noorshella
1
Cheah, Chee Wei
1
Chebeň, Juraj
1
Chou, Tung-Hsiang
1
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International Institute of Social and Economic Sciences
1
International Workshop on Data Mining in Marketing <15., 2019, New York, NY>
1
University of Primorska Press
1
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European Journal of Marketing
7
International journal of internet marketing and advertising : IJIMA
4
Marketing Intelligence & Planning
4
Marketing intelligence & planning
3
European research studies
2
International Journal of Contemporary Hospitality Management
2
Journal of business research : JBR
2
Journal of promotion management : innovations in planning and applied research
2
Management Decision
2
Marketing Science
2
Вісник Киiвського нацiонального унiверситету iм. Тараса Шевченка. Серiя: Економiка Bulletin of Taras Shevchenko National University of Kyiv. Economics.
2
African journal of science, technology, innovation & development : AJSTID
1
Annales Universitatis Apulensis Series Oeconomica
1
Annals of Faculty of Economics
1
Annals of marketing-mba
1
ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal
1
Economics : the strategy and practice : ESP
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of marketing
1
European journal of marketing : EJM
1
GAZDÁLKODÁS: Scientific Journal on Agricultural Economics
1
International Journal of Retail & Distribution Management
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of market research
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal of Business Ethics
1
Journal of Economics, Finance and Administrative Science
1
Journal of Hospitality and Tourism Technology
1
Journal of Marketing Practice: Applied Marketing Science
1
Journal of Product & Brand Management
1
Journal of Research in Marketing and Entrepreneurship
1
Journal of Small Business and Enterprise Development
1
Journal of advanced research in law and economics : JARLE
1
Journal of air transport management
1
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ECONIS (ZBW)
52
Other ZBW resources
24
RePEc
18
EconStor
1
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1
What influences the purchase intention of online travel consumers?
Tam, Carlos
;
Pereira, Francisca Caetano
;
Oliveira, …
- In:
Tourism and hospitality research : THR
24
(
2024
)
2
,
pp. 304-320
Persistent link: https://www.econbiz.de/10014632112
Saved in:
2
Sustainable
marketing
activities
, event image, perceived value and tourists' behavioral intentions in the sports tourism
Wang, Junfeng
;
Butkouskaya, Vera
- In:
Journal of Economics, Finance and Administrative Science
28
(
2023
)
55
,
pp. 60-78
Purpose - This study constructs the influence mechanism model of sustainable
marketing
activities
(SMAs), event image …
Persistent link: https://www.econbiz.de/10014516419
Saved in:
3
The determinants of the decision making process for purchasing fashion products in the e-commerce industry in light of research
Grębowiec, Mariusz
;
Pietrzak, Piotr
- In:
European research studies
26
(
2023
)
1
,
pp. 390-410
Persistent link: https://www.econbiz.de/10014252803
Saved in:
4
Sustainable
marketing
activities
, event image, perceived value and tourists’ behavioral intentions in the sports tourism
Wang, Junfeng
;
Butkouskaya, Vera
- In:
Journal of economics, finance & administrative science
28
(
2023
)
55
,
pp. 60-78
Purpose - This study constructs the influence mechanism model of sustainable
marketing
activities
(SMAs), event image …
Persistent link: https://www.econbiz.de/10014339247
Saved in:
5
The impact of digitalization on
marketing
activities
in manufacturing companies
Conti, Emanuela
;
Camillo, Furio
;
Pencarelli, Tonino
- In:
The TQM journal : the international review of …
35
(
2023
)
9
,
pp. 59-82
Persistent link: https://www.econbiz.de/10014460338
Saved in:
6
Innovations in marketing communication in the hospitality business in Slovakia during the COVID-19 pandemic
Lincenyi, Marcel
;
Hoesová, Katarína Švejnová
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
3
,
pp. 230-242
Persistent link: https://www.econbiz.de/10014375996
Saved in:
7
The role of social media in building trust, self-perceived creativity and satisfaction for millennial entrepreneurs
Hamid, Rahmad Solling
;
Ukkas, Imran
;
Goso, Goso
;
Abror, …
- In:
Journal of small business & enterprise development
31
(
2024
)
2
,
pp. 377-394
Persistent link: https://www.econbiz.de/10014512713
Saved in:
8
Social media
marketing
activities
on brand equity and purchase intention among Chinese smartphone consumers during COVID-19
Shuyi, Jiang
;
Al-Mamun, Abdullah
;
Farzana Naznen
- In:
Journal of science and technology policy management : JSTPM
15
(
2024
)
2
,
pp. 331-352
Persistent link: https://www.econbiz.de/10014469113
Saved in:
9
Examining the role of brand experience in understanding the influence of social media on brand equity
Pintol, Amel
;
Hadziahmetovic, Nereida
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 289-313
Persistent link: https://www.econbiz.de/10015062516
Saved in:
10
Social media in
marketing
activities
of enterprises in the light of the analysis of empirical research results
Mazurek-Łopacińska, Krystyna
;
Sobocińska, Magdalena
- In:
European research studies
24
(
2021
)
4B
,
pp. 647-658
Persistent link: https://www.econbiz.de/10012806197
Saved in:
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