Search Results - subject:"marketing methods"

How to conduct efficient and objective literature reviews using natural language processing : a step-by-step guide for marketing researchers

Pugliese, Serena; Giannetti, Verdiana; Banerjee, Sourindra - In: Psychology & marketing 41 (2024) 2, pp. 427-441

Persistent link: https://www.econbiz.de/10014467581

Conducting research in marketing with quasi-experiments

Goldfarb, Avi; Tucker, Catherine; Wang, Yanwen - In: Journal of marketing 86 (2022) 3, pp. 1-20

Persistent link: https://www.econbiz.de/10013258834

Consumers, Society and Marketing : A Sustainability Perspective

Mutum, Dilip S.; Ezlika Ghazali - 2023

1. Consumption and Consumer Society -- 2. Evolution of Marketing -- 3. Benefits and Detriments of Marketing -- 4. Ethical Marketing -- 5. Sustainable Marketing -- 6. Social Marketing -- 7. Evolving Consumer Representations and Roles.

Persistent link: https://www.econbiz.de/10014340329

Dealing with challenges to methodological pluralism : the paradigm problem, psychological resistance and cultural barriers

Midgley, Gerald; Nicholson, John D.; Brennan, Ross - In: Industrial marketing management : the international … 62 (2017), pp. 150-159

Persistent link: https://www.econbiz.de/10011707101

The Evolution of Marketing Methods in a Tourism Association from Romania

Stoian, Maria - In: Annals of the University of Petrosani, Economics 11 (2011) 1, pp. 253-260

The aim of this article is to present how to apply marketing methods, older and newer ones, to the action plan of a …

Persistent link: https://www.econbiz.de/10010604072

Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)

Powers, Thomas L. - In: Journal of historical research in marketing 7 (2015) 4, pp. 584-592

Persistent link: https://www.econbiz.de/10011448777

Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)

Powers, Thomas L. - In: Journal of Historical Research in Marketing 7 (2015) 4, pp. 584-592

Purpose – The purpose of this paper is to provide a retrospective review of an early marketing text, Marketing Methods … (1918) by Ralph Starr Butler. Design/methodology/approach – Marketing Methods is summarized, and perspectives of scholars … that have occurred since its publication are provided. Findings – Marketing Methods represents the first college textbook …

Persistent link: https://www.econbiz.de/10014873525

CONSUMER BEHAVIOUR IN INNOVATION ADOPTION PROCESS ON FRUIT MARKET

Adamowicz, Mieczyslaw - Gazdaság- és Társadalomtudományi Kar, Szent István … - 2008

in fruit and fruit products production and new marketing methods. This model will help to better understand the forces …

Persistent link: https://www.econbiz.de/10009398340

The effects of transfer of marketing methods on export performance: an empirical examination

Shoham, Aviv; Albaum, Gerald - In: International Business Review 3 (1994) 3, pp. 219-241

The debate about standardization versus adaptation for foreign market has received increased attention in the literature since the early 1980s. This increase is due in part to the globalization of markets for many goods and services. Largely ignored in the rhetoric has been the issue of...

Persistent link: https://www.econbiz.de/10009217005