Saulīte, Linda; Ščeulovs, Deniss - In: Journal of open innovation : technology, market, and … 9 (2023) 3, pp. 1-16
. Furthermore, multi-platform and content on-demand consumption delude and endangers media brand associations, contributing to an …, time and media brand. The younger audience, Generation Z, is an even more platform, on-demand and experience … national news media brands to attract a younger audience, ensuring news media brand attribution and strong brand equity in a …