Koo, Chulmo; Joun, Youhee; Han, Heejeong; Chung, Namho - In: International Journal of Contemporary Hospitality Management 28 (2016) 7, pp. 1338-1360
Purpose This study aims to investigate the effects of a prospective traveler’s perception of media exposure on their … products – e.g. traveling to that country. Media exposure has been recognized as a major underlying reason for the desire to … visit a destination. Design/methodology/approach This study examines the impacts of potential travelers’ media exposure in …