Search Results - subject:"need for Cognition"

How We Watch TV Tomorrow?: Viewers' Perception Towards Interactivity on Smart TV

Zhong, Bu; Yang, Fan - In: International Journal of Asian Business and Information … 9 (2018) 4, pp. 48-63

underdeveloped regions. Social media habits and ICT power usage are positively associated with the preference, while need for … cognition, age and gender had little effect. The findings can help understand the evolving viewing habits in the social media …

Persistent link: https://www.econbiz.de/10012042614

Online customer reviews and consumer evaluation : the role of review font

Huang, Yunhui; Li, Changxin; Wu, Jiang; Lin, Zhijie - In: Information & management : the internat. journal of … 55 (2018) 4, pp. 430-440

Persistent link: https://www.econbiz.de/10011857464

Profiling customers based on their social risk perception : a cluster analysis approach

Kaur Ghuman, Mandeep; Mann, Bikram Jit Singh - In: Metamorphosis : a journal of management research 17 (2018) 1, pp. 41-52

Persistent link: https://www.econbiz.de/10011893869

Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition

Laroche, Michel; Zhang, Chun; Sambath, Alice - In: Journal of promotion management : JPM 24 (2018) 4, pp. 441-458

Persistent link: https://www.econbiz.de/10011979090

Testing cognitive-experiential theory : effect of economic vs fear appeals on perceived value and ad evaluation of saving schemes advertisements and moderation of need for cognitio...

Zia, Anjum; Raza, Syed Hassan; Iftikhar, Moneeba - In: Pakistan economic and social review : incorporating the … 55 (2017) 2, pp. 569-593

Persistent link: https://www.econbiz.de/10012258672

Purchase decision : does too much choice leave us unhappy?

Tang, Yun-Chia; Hsieh, Yi-Ching; Chiu, Hung-Chang - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1248-1265

Persistent link: https://www.econbiz.de/10011725674

The direct and indirect effect of NFC on marketers' work norms, vocational socialization, individual ethical position, and ethical perceptions

McClaren, Nicholas; Vocino, Andrea - In: The journal of business & industrial marketing 32 (2017) 1, pp. 110-124

Persistent link: https://www.econbiz.de/10011609330

Brand placement repetition in a fictional text

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59

Persistent link: https://www.econbiz.de/10011687876

Literacy matters in marketing

Huhmann, Bruce A. - In: The international journal of bank marketing : IJBM 35 (2017) 5, pp. 558-582

Persistent link: https://www.econbiz.de/10011755756

Microlevel antecedents of absorptive capacity in joint project engineering teams

Ojo, Adedapo Oluwaseyi; Murali Raman; Wei, Chong Chin - In: Management research review 40 (2017) 9, pp. 990-1006

Persistent link: https://www.econbiz.de/10011791106