We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer health, access and affordability...

Micronutrient malnutrition affects 2 billion people worldwide and biofortification could prove to be a cost-effective solution to its alleviation. The aims of this study are as follows: (i) to understand consumer acceptance of the main sensory characteristics such as taste, color, texture, etc.,...

Micronutrient malnutrition affects 2 billion people worldwide and biofortification could prove to be a cost-effective solution to its alleviation. The aims of this study are as follows: (i) to understand consumer acceptance of the main sensory characteristics such as taste, color, texture, etc.,...

Die Bereitstellung und verbrauchergerechte Aufbereitung von Informationen stellt eine Möglichkeit dar, Konsumenten darin zu unterstützen, Gesundheitsaspekte vermehrt in das Kauf- und Essverhalten zu integrieren. In der Verhaltensökonomik gelten Framing-Effekte als wichtige Bestimmungsfaktoren...