Lisboa Pereira, Marcelo; De La Martiniere Petroll, Martin; … - In: International journal of retail and distribution management 51 (2023) 1, pp. 39-58
Purpose This study investigates impulse buying as a consumer behaviour outcome in omnichannel retail through the … behaviour in the context of omnichannel retail. It suggests that impulse buying may be a relevant variable to understand the … omnichannel retail environment. …