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Search: subject:"online behavioral advertising"
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Consumer behaviour
7
Internet marketing
7
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7
Online-Marketing
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Advertising
5
Social Web
5
Social web
5
Werbung
5
Data protection
4
Datenschutz
4
online behavioral advertising
4
Advertising effects
3
Online behavioral advertising
3
Online retailing
3
Online-Handel
3
Werbewirkung
3
Personalisierung
2
Personalization
2
Ad Choices icon
1
Big data
1
Consumer privacy
1
Consumer sovereignty
1
Data security
1
Datensicherheit
1
Deregulation
1
Deregulierung
1
E-commerce
1
Electronic Commerce
1
Ethics
1
Internet
1
New media
1
Online behavioral targeting
1
Souveränität
1
Sovereignty
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Viral marketing
1
Virales Marketing
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accessibility-diagnosticity
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ad avoidance
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An, Soontae
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Chirat, Alexandre
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Gustafsson, Anders
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Haley, Eric John
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Ham, Chang-Dae
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Jin, Hyun Seung
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Kang, Hannah
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Li, Herman
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Nill, Alexander F.
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Sahabeh, Easa
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of marketing communications
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Journal of promotion management : JPM
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ECONIS (ZBW)
7
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1
Consumer response to
online
behavioral
advertising
in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
2
Consumer sovereignty in the digital society
Chirat, Alexandre
-
2022
-
Version du 25 novembre 2022
Persistent link: https://www.econbiz.de/10013466122
Saved in:
3
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
4
Online
behavioral
advertising
: an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
5
Online behavioral targeting : are knowledgeable consumers willing to sell their privacy?
Li, Herman
;
Nill, Alexander F.
- In:
Journal of consumer policy : consumer issues in law, …
43
(
2020
)
4
,
pp. 723-745
Persistent link: https://www.econbiz.de/10012392358
Saved in:
6
Self-regulation for
online
behavioral
advertising
(OBA) : analysis of OBA notices
An, Soontae
;
Kang, Hannah
;
Jin, Hyun Seung
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011875404
Saved in:
7
Exploring how consumers cope with
online
behavioral
advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
Saved in:
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