Search Results - subject:"online purchasing behavior"

Do user-generated content and micro-celebrity posts encourage generation Z users to search online shopping behavior on social networking sites : the moderating role of sponsored ad...

Shetu, Sabakun Naher - In: Future Business Journal 9 (2023) 1, pp. 1-15

The study investigates the impact of user-generated content (UGC) and micro-celebrity posts on the online purchasing … purchasing behavior. Thus, the moderation analysis of sponsored ads was deemed crucial. In Bangladesh, the stimulus … behavior of Generation Z on social networking sites. In addition, the mediator function of the user's search intent is …

Persistent link: https://www.econbiz.de/10014505361

Explaining consumer suspicion : insights of a vignette study on online product reviews

Kollmer, Tim; Eckhardt, Andreas; Reibenspiess, Victoria - In: Electronic markets : EM ; the international journal of … 32 (2022) 3, pp. 1221-1238

Persistent link: https://www.econbiz.de/10013463375

The responses of consumers to the online ordering and delivery of meals by restaurants during COVID-19 : a case study of Thai Nguyen City, Vietnam

Dinh Hong Linh; Nguyen Dac Dung; Tu, Le Minh; No Ngoc Son; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 65-84

Persistent link: https://www.econbiz.de/10012605370

Mobile communication technology and online purchasing behavior in Taiwan : applying the endogenous treatment effect model

Chen, Chih Cheng; Xu, Ya-Meng - In: The empirical economics letters : a monthly … 16 (2017) 5, pp. 357-364

Persistent link: https://www.econbiz.de/10011802069

Empirical analysis of online purchase of kid's products by urban Indian parents

Sondhi, Neena - In: International journal of electronic marketing and … 6 (2015) 3, pp. 214-238

Persistent link: https://www.econbiz.de/10011523764

Purschasing complex services on the Internet; An analysis of mortgage loan acquisitions

Vroomen, B.L.K.; Donkers, A.C.D.; Verhoef, P.C.; … - Erasmus Research Institute of Management (ERIM), ERIM … - 2003

In contrast to, for example, books and compact discs, the number of complex services offered on the Internet is still small. A good example of such a service concerns mortgage loans. The decision-making process differs for complex services in that they have an extra intermediate step of...

Persistent link: https://www.econbiz.de/10005288570

Purchasing complex services on the Internet; An analysis of mortgage loan acquisitions

Donkers, Bas; Verhoef, Peter; Franses, Philip Hans; … - Erasmus Research Institute of Management (ERIM), … - 2003

Persistent link: https://www.econbiz.de/10011067468