Botschen, Guenther; Promberger, Kurt; Bernhart, Josef - In: Journal of Place Management and Development 10 (2017) 2, pp. 152-172
BIDP is a circular three-phase model starting with the definition of the intended place brand identity, which in Phase 2 … the designed approach and to report achieved results. Research limitations/implications Place brand development based on … Austria and South Tyrol. Practical implications The three-phase model represents a practical tool for place brand managers …