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Search: subject:"positive word of mouth"
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Viral marketing
49
Virales Marketing
49
Consumer behaviour
46
Konsumentenverhalten
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Beziehungsmarketing
27
Relationship marketing
27
Customer satisfaction
23
Kundenzufriedenheit
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Dienstleistungsqualität
16
Service quality
16
Brand management
14
Markenführung
14
Positive word of mouth
13
positive word-of-mouth
13
Brand image
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Markenimage
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Positive word-of-mouth
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Vertrauen
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positive word of mouth
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Brand
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Markenartikel
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Brand loyalty
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Positive Word of Mouth
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Mavondo, Felix
5
Dewnarain, Senika
3
Ramkissoon, Haywantee
3
Alhothali, Ghada Talat
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Athavale, Amod S.
2
Elgammal, Islam
2
Turan, Aygül
2
Abu Bakar bin Abdul Hamid
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Abubakar, Binta
1
Ahmad, Wasim
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Akhtar, Muhammad Nadeem
1
Akhtar, Naeem
1
AlOmari, Firas
1
Altun, Ozlem
1
Arnold, Mark J.
1
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1
Atulkar, Sunil
1
Bagobiri, Esther
1
Balaji, M. S.
1
Baloch, Ghulam Jan
1
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1
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Batool, Shahina
1
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1
Bayraktaroğlu, Gül
1
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1
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1
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1
Cao, Yinyin
1
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1
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1
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Journal of hospitality marketing & management
4
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of Islamic marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Contemporary issues in business economics and finance
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Corporate reputation review
1
IIMB management review
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Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Academic Research in Accounting, Finance and Management Sciences
1
International Journal of Culture, Tourism and Hospitality Research
1
International Journal of Customer Relationship Marketing and Management (IJCRMM)
1
International Journal of Ethics and Systems
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International Journal of Quality and Service Sciences
1
International journal of business and emerging markets : IJBEM
1
International journal of business excellence : IJBEX
1
International journal of business process integration and management : IJBPIM
1
International journal of contemporary hospitality management
1
International journal of economic perspectives : IJEP
1
International journal of intelligent enterprise
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of physical distribution and logistics management
1
International journal of quality and service sciences
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
Journal for global business advancement : JGBA
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of Business Ethics
1
Journal of business research : JBR
1
Journal of economics & management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of managerial psychology
1
Journal of marketing communications
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service research
1
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ECONIS (ZBW)
52
Other ZBW resources
6
RePEc
3
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31
The interaction between experience, satisfaction, and
positive
word
of
mouth
: a study on city marketing in Afyonkarahisar;
Özmen, Alpaslan
;
Ögel, İlkin Yaran
- In:
Contemporary issues in business economics and finance
,
(pp. 105-121)
.
2020
Persistent link: https://www.econbiz.de/10012313159
Saved in:
32
Customer engagement through omnichannel retailing : the effects of channel integration quality
Lee, Zach W. Y.
;
Chan, Tommy K. H.
;
Chong, Alain Yee Loong
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 90-101
Persistent link: https://www.econbiz.de/10012004178
Saved in:
33
Mechanisms of consumers' trust development in reviewers' supplementary reviews : a reviewer-reader similarity perspective
Akhtar, Naeem
;
Kim, Woo Gon
;
Ahmad, Wasim
;
Akhtar, …
- In:
Tourism management perspectives : TMP
31
(
2019
),
pp. 95-108
Persistent link: https://www.econbiz.de/10012112985
Saved in:
34
Face gain and face loss in restaurant consumers' brand advocate behaviors
Huang, Yu-Shan Sandy
;
Wang, Yao-Chin
;
Kuo, Pei-Jou
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
3
,
pp. 395-415
Persistent link: https://www.econbiz.de/10011997338
Saved in:
35
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Saved in:
36
Turning hotel employees into brand champions : the roles of well-connected leaders and organizational identification
Chan, Wilco W. H.
;
Chow, Cheris W. C.
;
Loi, Raymond
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
8
,
pp. 1232-1253
Persistent link: https://www.econbiz.de/10011943039
Saved in:
37
How to influence consumer mindset : a perspective from service recovery
Harun, Ahasan
;
Rokonuzzaman, Md
;
Prybutok, Gayle
; …
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 65-77
Persistent link: https://www.econbiz.de/10011826039
Saved in:
38
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
39
The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
Limbu, Yam B.
;
Jensen, Ricard W.
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011849125
Saved in:
40
Tests of in-store experience and socially embedded measures as predictors of retail store loyalty
Yoon, Sungjoon
;
Park, Ji Eun
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 111-119
Persistent link: https://www.econbiz.de/10011929907
Saved in:
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