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Search: subject:"product involvement"
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Consumer behaviour
77
Konsumentenverhalten
77
Product involvement
52
product involvement
46
Brand image
31
Markenimage
29
Advertising effects
21
Werbewirkung
21
Brand management
15
Internet marketing
15
Markenführung
15
Online-Marketing
15
Advertising
14
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14
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10
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10
Online-Handel
10
Relationship marketing
10
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Social web
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Designation of origin
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Herkunftsbezeichnung
8
Viral marketing
8
Virales Marketing
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Purchase intention
7
purchase intention
7
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6
Kundenzufriedenheit
6
Brand
5
China
5
Dienstleistungsqualität
5
Emotion
5
Markenartikel
5
Perception
5
Product Involvement
5
Productivity
5
Produktivität
5
Service quality
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Basfirinci, Cigdem
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Hameed, Imran
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3
Qadeer, Faisal
3
Sheeraz, Muhammad
3
Xue, Fei
3
Ali, Mazhar
2
Bruwer, Johan
2
Diaa, Naglaa Mohamed
2
Keisidou, Ellisavet
2
Kim, Jihye
2
Ledikwe, Aobakwe
2
Maditinos, Dimitrios
2
Nagaty, Sahar Ahmed
2
Ren, Fei
2
Roberts-Lombard, Mornay
2
Sarigiannidis, Lazaros
2
Stiehler-Mulder, Beate
2
Wahab, Heba Abdel
2
Wan, Fei
2
Wei, Lina
2
Wen, Xiaoshan
2
Wilert Puriwat
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2
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1
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Journal of retailing and consumer services
8
Journal of international consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of internet marketing and advertising : IJIMA
3
Journal of promotion management : JPM
3
Cogent Business & Management
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Cogent business & management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
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International journal of sports marketing & sponsorship
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Journal of business research : JBR
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Journal of electronic commerce research : JECR
2
Journal of food products marketing
2
Journal of global marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel and tourism marketing
2
The journal of consumer marketing
2
145th Seminar, April 14-15, 2015, Parma, Italy
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Agrekon
1
American journal of business : applying research to practice ; AJB
1
Australasian marketing journal
1
Baltic journal of management : BJM
1
Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
European journal of innovation management : EJIM
1
International Journal of Business Science & Applied Management (IJBSAM)
1
International Journal of E-Adoption (IJEA)
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International journal of economics and business research
1
International journal of forecasting
1
International journal of hospitality management
1
International journal of retail and distribution management
1
International review on public and non-profit marketing
1
Investment management and financial innovations
1
Journal of Asian finance, economics and business : JAFEB
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ECONIS (ZBW)
94
EconStor
7
RePEc
7
BASE
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Other ZBW resources
1
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61
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110
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61
Effects of online review positiveness and review score inconsistency on sales : a comparison by
product
involvement
Eslami, Seyed Pouyan
;
Ghasemaghaei, Maryam
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 74-80
Persistent link: https://www.econbiz.de/10011929885
Saved in:
62
Why consumers hesitate to shop online : perceived risk and
product
involvement
on Taobao.com
Han, Min Chung
;
Kim, Youjeong
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10011729454
Saved in:
63
The influence of
product
involvement
and emotion on short-term product demand forecasting
Belvedere, Valeria
;
Goodwin, Paul
- In:
International journal of forecasting
33
(
2017
)
3
,
pp. 652-661
Persistent link: https://www.econbiz.de/10011746196
Saved in:
64
Communicating technological innovations : the role of technical complexity and
product
involvement
Wagner, Timm
;
Baccarella, Christian V.
;
Voigt, Kai-Ingo
- In:
European journal of innovation management : EJIM
20
(
2017
)
3
,
pp. 392-405
Persistent link: https://www.econbiz.de/10011746211
Saved in:
65
The effect of firm marketing content on product sales : evidence from a mobile social media platform
Wan, Fei
;
Ren, Fei
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10011780022
Saved in:
66
Consumer responses to functional, aesthetic and symbolic product design in online reviews
Candi, Marina
;
Jae, Haeran
;
Makarem, Suzanne
;
Mohan, Mayoor
- In:
Journal of business research : JBR
81
(
2017
),
pp. 31-39
Persistent link: https://www.econbiz.de/10011771571
Saved in:
67
Examining the role of relationship factors on eWOM effectiveness in social media
Kim, Junga
;
Lee, Chunsik
- In:
International journal of internet marketing and …
11
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011741650
Saved in:
68
"Retweet for a chance to…" : an analysis of what triggers consumers to engage in seeded eWOM on Twitter
Soboleva, Alena
;
Burton, Suzan
;
Mallik, Girijasankar
; …
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1120-1148
Persistent link: https://www.econbiz.de/10011850317
Saved in:
69
Linking and anticipating impulse buying in services : a review
Kalita, Kalyani
;
Sarma, Mrinmoy K.
- In:
The marketing review
17
(
2017
)
3
,
pp. 385-406
Persistent link: https://www.econbiz.de/10011853847
Saved in:
70
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and
product
involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
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