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Celebrity endorsement
822
Celebrity-Werbung
822
Advertising effects
453
Werbewirkung
453
Consumer behaviour
315
Konsumentenverhalten
315
Markenimage
230
Brand image
226
Brand management
216
Markenführung
216
Werbung
127
Advertising
123
Social Web
97
Social web
97
Athletes
96
Sportler
96
Brand
73
Markenartikel
72
Credibility
67
Glaubwürdigkeit
66
Internet marketing
66
Online-Marketing
66
USA
60
celebrity endorsement
60
United States
59
Indien
51
India
50
Sportmarketing
43
Sports marketing
43
Beziehungsmarketing
37
Relationship marketing
37
Marketing management
31
Marketingmanagement
31
Deutschland
30
Germany
30
celebrity
27
China
25
Reputation
24
Artists
23
Künstler
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Article
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German
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Roy, Subhadip
15
Huber, Frank
8
Ilicic, Jasmina
8
Schimmelpfennig, Christian
7
Erfgen, Carsten
6
Jain, Varsha
6
Arora, Nilesh
5
Singh, Ramendra Pratap
5
Usman, Osly
5
Agnihotri, Arpita
4
Alatas, Vivi
4
Banerjee, Neelotpaul
4
Bhattacharya, Saurabh
4
Budzinski, Oliver
4
Carrillat, François A.
4
Chan, Kara
4
Clark, Timothy
4
D'Rozario, Denver
4
Franck, Egon
4
Hussain, Shahzeb
4
Liu, Matthew Tingchi
4
Meyer, Frederik
4
Nüesch, Stephan
4
Olken, Benjamin A.
4
Paladines, Cindy
4
Pradhan, Debasis
4
Sattler, Henrik
4
Schaaf, Daniela
4
Um, Nam-Hyun
4
Webster, Cynthia M.
4
Abirami, U.
3
Astous, Alain d'
3
Bauer, Brittney C.
3
Baxter, Stacey M.
3
Bergkvist, Lars
3
Brandes, Leif
3
Carlson, Brad D.
3
Chandrasekhar, Arun G.
3
Daswani, Aarzoo
3
Dennis, Charles
3
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National Bureau of Economic Research
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Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Frankfurter Allgemeine Buch
1
Ghana Academy of Arts and Sciences <Accra>
1
Peter Lang GmbH
1
Springer Fachmedien Wiesbaden
1
Technische Universität Ilmenau
1
University of Chicago / Law School
1
World Bank / Development Research Group / Poverty and Human Resources
1
bbw Hochschule
1
epubli GmbH
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Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
13
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
Marketing intelligence & planning
9
The journal of brand management : an international journal
9
Young consumers : insight and ideas for responsible marketers
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
European journal of marketing : EJM
6
International journal of hospitality management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of internet marketing and advertising : IJIMA
5
Journal of advertising
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International review on public and non-profit marketing
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
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ECONIS (ZBW)
823
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91
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100
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823
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date (newest first)
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91
Actors who play outlaws can be good for endorsing products : the unexpected power of negative character endorsers
Jeffrey, Jennifer
;
Thomson, Matthew
;
Johnson, Allison R.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10014283805
Saved in:
92
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
93
Influence of celebrity, destination and tourist personality on destination attachment and revisit intention : Moderating roles of endorsement embeddedness, destination crowding and...
Pradhan, Debasis
;
Moharana, Tapas Ranjan
;
Malik, Garima
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014285166
Saved in:
94
Celebrity endorsement in marketing from 1960 to 2021 : a bibliometric review and future agenda
Wang, Shaoshan
;
Liu, Matthew Tingchi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 849-873
Persistent link: https://www.econbiz.de/10014285904
Saved in:
95
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
96
The influence of social media celebrity endorsement on beer and wine purchase behaviour
Calvo-Porral, Cristina
;
Rivaroli, Sergio
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10014335884
Saved in:
97
Mining Twitter lists to extract brand-related associative information for celebrity endorsement
Saridakis, Charalampos
;
Katsikeas, Constantine S.
; …
- In:
European journal of operational research : EJOR
311
(
2023
)
1
,
pp. 316-332
Persistent link: https://www.econbiz.de/10014336472
Saved in:
98
Impact of online product presentation on sales : the effects of text-image introductory information and celebrity endorsements
Liu, Lei
;
Wu, Shaohui
;
Cai, Guoliang
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1220-1232
Persistent link: https://www.econbiz.de/10014485562
Saved in:
99
The relationship among relationship-selling, celebrity attachment and customer engagement
Yeh, Ching-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3156-3171
Persistent link: https://www.econbiz.de/10014486645
Saved in:
100
Evaluating the relative role of influencer marketing and celebrity endorsements in promotion of electric vehicles
Pankaj
;
Yadav, R. K.
- In:
Manthan : journal of commerce and management
10
(
2023
)
2
,
pp. 91-106
Persistent link: https://www.econbiz.de/10014488505
Saved in:
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