Mishra, Manish; Kushwaha, Rohit; Gupta, Nimit - In: Cogent business & management 11 (2024) 1, pp. 1-15
, resulting in the effect of sales promotions on consumer purchasing behavior. Discounts, coupons, flash sales, and loyalty … bonuses are all forms of sales promotions. Advertising and marketing of a product increase its reach to more people. The … present study looks at how sales promotions influence customer purchasing behavior in the apparel business. The study …