Search Results - subject:"retromarketing"

Retromarketing: concepts, determining factors, strategies, and scopes of application

Membiela Pollán, Matías Enrique; Ramos López, Diego; … - In: Atlantic Review of Economics (ARoEc) 5 (2022) 1

Retromarketing, also known as nostalgia marketing, is a strategy/activity that "uses the past to sell in the present … factors of retro/vintage demand, in the most relevant strategies, and in the specific areas of application. of retromarketing. …

Persistent link: https://www.econbiz.de/10014468654

Retromarketing: concepts, determining factors, strategies, and scopes of application

Membiela Pollán, Matías Enrique; Ramos López, Diego; … - In: Atlantic review of economics : AROE 5 (2022) 1

Persistent link: https://www.econbiz.de/10013326500

Comportamiento del consumidor y nostalgia Revisión y análisis bibliométrico sobre retromarketing

Membiela-Pollán, Matías Enrique; Picatoste-Novo, Xose; … - In: Atlantic Review of Economics (ARoEc) 4 (2021) 1, pp. 2-20

trends. Among the published works are those of retro marketing, also called nostalgia marketing. Studies on retromarketing … results obtained in the Scopus and Web of Science databases, retromarketing studies are increasing, mostly located in Business …

Persistent link: https://www.econbiz.de/10014468626

Comportamiento del consumidor y nostalgia Revisión y análisis bibliométrico sobre retromarketing

Membiela-Pollán, Matías Enrique; Picatoste-Novo, Xose; … - In: Atlantic review of economics : AROE 4 (2021) 1, pp. 2-20

Persistent link: https://www.econbiz.de/10012612937

The haunting specter of retro consumption

Ahlberg, Oscar; Hietanen, Joel; Soila, Tuomas - In: Marketing theory 21 (2021) 2, pp. 157-175

Persistent link: https://www.econbiz.de/10012520595

Tendencias en el diseño de identidad visual de las marcas de automóviles : entre la nostalgiadel pasado y el reto del futuro eléctrico

Carcavilla Puey, Fernando - In: Redmarka : revista de marketing aplicado 25 (2021) 2, pp. 1-23

Persistent link: https://www.econbiz.de/10013330717

La evocación de la nostalgia en las ficciones audiovisuales : el caso de Ready Player One

Cenizo, Coral - In: Redmarka : revista de marketing aplicado 25 (2021) 2, pp. 24-43

Persistent link: https://www.econbiz.de/10013330720

Storytelling and retromarketing : strengthening brand communication

Sousa, Vânia - In: Redmarka : revista de marketing aplicado 25 (2021) 2, pp. 44-62

Persistent link: https://www.econbiz.de/10013330722

Retro marka deneyiminin yeniden satın alma niyeti ve marka bağlılığı yaratmadaki rolü

Pınarbaşı, Fatih; Türkyılmaz, Ceyda Aysuna - 2017

Persistent link: https://www.econbiz.de/10011720643

Establishing a retro-marketing rental company : VW amper case study

O'Brien, Justin - In: The international journal of entrepreneurship and innovation 19 (2018) 2, pp. 125-139

Persistent link: https://www.econbiz.de/10011891077