Shin, Nina; Park, Sangwook; Kim, Hyun-Jung - In: Business research quarterly : BRQ 24 (2021) 1, pp. 34-52
Social commerce (s-commerce) is a social media service enabling consumers' participation in the online marketing and …, novelty, and image. The result implies that most s-commerce service firms fail to efficiently convert the enhancement of … safety, awareness, and novelty into consumer satisfaction. This study contributes to the stream of literature on both s-commerce …