Search Results - subject:"share-of-wallet"

Exploring the effects of status demotion in hierarchical loyalty programs

Banik, Shanta - In: Journal of strategic marketing 31 (2023) 5, pp. 1087-1106

Persistent link: https://www.econbiz.de/10014305081

Effects of customer characteristics and service quality on share of wallet in neighbourhood shops based on an asymmetric approach

Osakwe, Christian Nedu - In: European business review 34 (2022) 4, pp. 521-540

Persistent link: https://www.econbiz.de/10013412234

You can't touch this : driving purchase justification for hedonic online purchases

Krallman, Alexandra; Barnes, Donald C.; Lastner, Matthew M. - In: Journal of business research : JBR 155 (2023) 2, pp. 1-11

Persistent link: https://www.econbiz.de/10013492781

Convenient = competitive? : how Brick-and-Mortar retailers can cope with online competition

Sen, Sandipan; Alexandrov, Aliosha; Jha, Subhash; … - In: Review of managerial science : RMS 17 (2023) 5, pp. 1615-1643

Persistent link: https://www.econbiz.de/10014335404

Share of purchases in B2B : relative customer satisfaction indicators and customer characteristics as main influencers

Alet Vilaginés, Josep - In: The journal of business & industrial marketing 38 (2023) 5, pp. 1029-1040

Persistent link: https://www.econbiz.de/10014276725

The dawn of traditional CX metrics? : examining satisfaction, EXQ, and WAR

Imhof, Gustavo; Klaus, Philipp - In: International journal of market research 62 (2020) 6, pp. 673-688

Persistent link: https://www.econbiz.de/10012308994

Cultural personal values and switching costs perceptions : beyond Hofstede

Blut, Markus; Beatty, Sharon E.; Northington, William Magnus - In: Journal of business research : JBR 150 (2022), pp. 339-353

Persistent link: https://www.econbiz.de/10013365721

Size of wallet estimation : application of K-nearest neighbour and quantile regression

Jhamtani, Aashish; Mehta, Ritu; Singh, Sanjeet - In: IIMB management review 33 (2021) 3, pp. 184-190

Persistent link: https://www.econbiz.de/10013413064

A Longitudinal Analysis of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Share of Wallet

LARIVIÈRE, B.; KEININGHAM, T. L.; COOIL, B.; AKSOY, L. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2011

situational triggers to examine their impact on customers’ share of wallet (SOW). The data consists of 269 households whose … commitment each have a significant positive association with change in share of wallet when one adjusts for the effects of …

Persistent link: https://www.econbiz.de/10008853034

An inquiry into the effectiveness of an In-Game Sponsorship Activation Experience on sponsorship awareness and share of wallet

Hickman, Thomas M. - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 4, pp. 243-255

Persistent link: https://www.econbiz.de/10012486327