You can't touch this : driving purchase justification for hedonic online purchases
Alexandra Krallman, Donald C. Barnes, Matthew M. Lastner, Joel E. Collier
| Year of publication: |
2023
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|---|---|
| Authors: | Krallman, Alexandra ; Barnes, Donald C. ; Lastner, Matthew M. ; Collier, Joel E. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 155.2023, 2, p. 1-11
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| Subject: | Purchase justification | Evaluative tangibility | Anticipatory imagination | Customer delight | Share of wallet | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beschaffung | Procurement | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113436 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013492781