Search Results - subject:"slogan"

Did you mean: subject:"sloan" (269 results)

The mechanism of tourism slogans on travel intention based on Unique Selling Proposition (USP) theory

Wang, Ying; Huang, Li; Li, Jixin; Yang, Yang - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 415-427

Persistent link: https://www.econbiz.de/10012179416

Bacher, Urban; Amann, Eva - In: Interdisciplinary Management Research 10 (2014), pp. 513-520

-out slogan, representing the brand features and speaking to customers’ emotions, is an important component of successful branding …

Persistent link: https://www.econbiz.de/10011210916

Cities Awarded the ECoC Title from 2014 to 2018: An Overview

Adina, Curta - In: Economia della Cultura (2014) 2, pp. 159-170

This study aims to shed light on a significant EU action such as the European Capital of Culture, giving particular attention to ten cities which have been awarded this title: from Umeå and Riga in 2014 to Valletta and Leeuwarden in 2018. It concerns large-scale projects where culture,...

Persistent link: https://www.econbiz.de/10011196047

The European Union's smart specialisation launch and brand slogan management

Rusko, Rauno - In: International journal of public policy 14 (2018) 5/6, pp. 320-342

Persistent link: https://www.econbiz.de/10011998979

The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts

Kadirov, Djavlonbek; Bardakcı, Ahmet; Kantar, Murat - In: The journal of brand management : an international journal 25 (2018) 2, pp. 147-159

Persistent link: https://www.econbiz.de/10011891316

Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment

Briggs, Elten; Janakiraman, Narayan - In: Journal of business research : JBR 80 (2017), pp. 98-105

Persistent link: https://www.econbiz.de/10011771448

The effects of associative slogans on tourists' attitudes and travel intention : the moderationg effects of need for cognition and familiarity

Zhang, Hui; Gursoy, Dogan; Xu, Honggang - In: Journal of travel research : a quarterly publication of … 56 (2017) 2, pp. 206-220

Persistent link: https://www.econbiz.de/10011637094

КОММУНИКАТИВНО-ПРАГМАТИЧЕСКИЕ И ЛИНГВОСТИЛИСТИЧЕСКИЕ ОСОБЕННОСТИ АНГЛОЯЗЫЧНЫХ ПОЛИТИЧЕСКИХ ЛОЗУНГОВ...

АНДРЕЕВНА, ВАСИЛЬЕВА МАРИЯ - In: ИЗВЕСТИЯ … (2011) 3, pp. 80-82

В статье рассматриваются особенности применения лингвостилистических средств в зависимости от коммуникативно-прагматических характеристик лозунгов. В...

Persistent link: https://www.econbiz.de/10011221513

Modelling consumer responses to advertising slogans through artificial neural networks

Wang, Wan-Chen; Silva, Maria Manuela Santos; Moutinho, Luiz - In: International journal of business and economics 15 (2016) 2, pp. 89-116

Persistent link: https://www.econbiz.de/10011612049

МЕЖДУНАРОДНЫЙ ОПЫТ УПРАВЛЕНИЯ ТУРИЗМОМ

ВЛАДИМИРОВНА, ВАСИЛЬЕВА ЕЛЕНА - In: ИЗВЕСТИЯ … (2010) 3, pp. 69-69

Persistent link: https://www.econbiz.de/10011220749