Search Results - subject:"social commerce"

Measuring the influence of social commerce dimensions on Iranian customer brand loyalty

Sarhangi, Nima Hassanzadeh; Nezafati, Navid; Zomorodi, … - In: International journal of electronic business : IJEB 18 (2023) 2, pp. 165-193

Persistent link: https://www.econbiz.de/10014309235

Optimal strategies of social commerce platforms in the context of forwarding and bargaining

Chen, Xu; Wu, Yingliang; Zhong, Rujie - In: Operational research : an international journal 23 (2023) 2, pp. 1-28

Persistent link: https://www.econbiz.de/10014265722

Macro-influencers or meso-influencers, how do companies choose?

Lv, Junjie; Yang, Ruyu; Yu, Jianye; Yao, Wenjing; Wang, … - In: Industrial Management & Data Systems 123 (2023) 12, pp. 3018-3037

Purpose Influencer marketing mediated by social media is prevalent in social commerce. Micro-, meso- and macro …

Persistent link: https://www.econbiz.de/10014825781

A meta-analysis of social commerce adoption and the moderating effect of culture

Wang, Ning; Zhao, Yang; Zhou, Ruoxin - In: Data Technologies and Applications 57 (2023) 4, pp. 537-561

Purpose As a derivative model of e-commerce, social commerce has received increasing attention in recent years …. Empirical studies on social commerce have examined the key factors that influence users' attitudes or adoption intentions, but …' social commerce adoption. Design/methodology/approach A meta-analysis based on 11,786 independent samples from 39 empirical …

Persistent link: https://www.econbiz.de/10014712774

The impact of social capital and social interaction on customers' purchase intention, considering knowledge sharing in social commerce context

Ghahtarani, Alireza; Sheikhmohammady, Majid; Rostami, … - In: Journal of Innovation & Knowledge (JIK) 5 (2020) 3, pp. 191-199

of social commerce. Statistical sample is 254 individuals, who have bought more than 5 times from social commerce sites …

Persistent link: https://www.econbiz.de/10013266768

Factors influencing use of social commerce : an empirical study from Indonesia

Rahman, Arief; Fauzia, Refika Nurliani; Pamungkas, Sigit - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 12, pp. 711-720

Persistent link: https://www.econbiz.de/10012672120

The impact of social capital and social interaction on customers' purchase intention, considering knowledge sharing in social commerce context

Ghahtarani, Alireza; Sheikhmohammady, Majid; Rostami, … - In: Journal of innovation & knowledge : JIK 5 (2020) 3, pp. 191-199

of social commerce. Statistical sample is 254 individuals, who have bought more than 5 times from social commerce sites …

Persistent link: https://www.econbiz.de/10012239048

Interpersonal relationship building in social commerce communities : considering both swift guanxi and relationship commitment

Cheng, Xusen; Gu, Yu; Mou, Jian - In: Electronic commerce research 20 (2020) 1, pp. 53-80

Persistent link: https://www.econbiz.de/10012224052

Interpreting and predicting social commerce intention based on knowledge graph analysis

Yuan, Liu; Huang, Zhao; Zhao, Wei; Stakhiyevich, Pavel - In: Electronic commerce research 20 (2020) 1, pp. 197-222

Persistent link: https://www.econbiz.de/10012224071

How can social commerce be boosted? : the impact of consumer behaviors on the information dissemination mechanism in a social commerce network

Zhao, Narisa; Li, Hui - In: Electronic commerce research 20 (2020) 4, pp. 833-856

Persistent link: https://www.econbiz.de/10012309236