Search Results - subject:"sport"

Transcendence beyond sport : examining the dynamic power of sport human brand on national pride

Gulavani, Susmit S.; Du, James; James, Jeffrey D. - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 142-160

Persistent link: https://www.econbiz.de/10014504956

Entwicklungstendenzen im Sportmanagement : Struktur- und Wertewandel, Nachhaltigkeit, Globalisierung und Digitalisierung

Behrens, Anton (ed.); Bauers, Sebastian Björn (ed.); … - 2024

Teil I: Struktur- und Wertewandel im Sport -- Teil II: Ökonomische, ökologische und soziale Nachhaltigkeit im Sport … Breitensport als auch dem Profisport, der Gestaltung von Sportstätten ebenso wie der Organisation von Sport …. Darüber hinaus ist er Generalsekretär der European Association for Sport Management (EASM). Dr. Sebastian Björn Bauers ist …

Persistent link: https://www.econbiz.de/10014505163

Selling gender through kids' sport team merchandise : a multimodal critical discourse analysis

Sveinson, Katherine; Macaulay, Charles D. T. - In: Journal of sport management : the official journal of … 38 (2024) 4, pp. 240-256

Persistent link: https://www.econbiz.de/10014633197

Fan networks in women's sport : an egocentric analysis of social fans and IsoFans

Katz, Matthew; Melton, E. Nicole; Isard, Risa F.; Agha, Nola - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 2, pp. 166-180

Persistent link: https://www.econbiz.de/10014635125

Attendance Demand in Sports Economics : A New Methodological Approach

Embery, John - 2024

sociality of sport demand, and maximization models, an understanding of the demand of sporting events is presented that embraces … economy of sport. John Embery is a Researcher and Course Director at Leeds Beckett University. . …

Persistent link: https://www.econbiz.de/10014558559

Optimizing sports development : identifying and prioritizing key indicators for professional and competitive sports

Fengyingna; XuTingyu; Sajadi, S. Mohammad; Baghaie, Sh.; … - In: World development : the multi-disciplinary … 180 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10015073364

The indirect impact of sports team reputation on the relationship between CEO's image and spectator loyalty in the professional Thai football league

Suchao-in, Kanoknan; Trongjitpituk, Thee - In: International journal of management practice : IJMP 17 (2024) 1, pp. 51-66

Strategic brand management in sports marketing has tended to focus on the impact of team brand association on spectator loyalty; however, sports team managers may lack effective communication regarding their activities to increase loyalty. Very little research has been done on the direct and...

Persistent link: https://www.econbiz.de/10015067079

Sports Sponsoring : Requirements and Practical Examples for Successful Partnerships

Bruhn, Manfred; Rohlmann, Peter - 2024

of sports sponsorship -- Selection of sponsorships in sport Operational design of sports sponsorship -- Integration of …

Persistent link: https://www.econbiz.de/10014546904

Development of an empirical model and using community sport organizations as the basis for intervening variables in Islamic sports

Wulandari, Septantri Shinta; Suryapermana, Nana; Fauzi, Anis - In: Journal of Islamic marketing 15 (2024) 6, pp. 1519-1533

Persistent link: https://www.econbiz.de/10015063245

Allocation of public funds from the state budget to the national sports associations in Slovakia

Kučerák, Jozef; Nemec, Juraj - In: Scientific papers of the University of Pardubice 30 (2022) 1, pp. 1-13

that the new system of financing national sports associations following the adoption of the new law on sport is not only …

Persistent link: https://www.econbiz.de/10013206059