consumer susceptibility to normative influence in the enactment of impulse buying behavior. Design/methodology/approach – A … susceptibility to normative influence and impulsive buying tendency (IBT). SE influences the generation of BI partially mediated by …

Purpose This paper aims to examine the connection between restaurant tipping propensity and customers’ susceptibility … propensity but also the linkage between tipping propensity and customers’ susceptibility to EC. Findings The results show that … customers’ susceptibility to EC, social compliance and server actions has the most effect on intention to tip in restaurants in …