YAO, Chengwen; LIAO, Shuling - In: Management & Marketing 6 (2011) 1
shopping in particular, is an important factor to explain the consumer’s emotion in ecommerce usage experience, such as e-tailing … consumer’s emotion in e-tailing service usage. We explore and empirically validate the relationships among Internet shopping … responses of 239 survey participants with online shopping experience. The results indicated that E-tailing service quality and …