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Internet marketing
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Van Esch, Patrick
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Journal of retailing and consumer services
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Middle East journal of management : MEJM
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Nepalese journal of economics : a publication of Uniglobe College
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ECONIS (ZBW)
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The impact of social media marketing activities on customer purchase intention : a study of the property industry in Malaysia
Li Shee Ho
;
Nadisah Binti Zakaria
;
Siong Min Foo
- In:
Property management
42
(
2024
)
4
,
pp. 545-562
Persistent link: https://www.econbiz.de/10015057013
Saved in:
2
Effect of social media marketing on consumer buying behavior towards clothes in the context of Kathmandu Valley
KC, Renu
;
Budhathoki, Sabina
;
Bajracharya, Sajeet
; …
- In:
Nepalese journal of economics : a publication of …
7
(
2022
)
1
,
pp. 159-171
Persistent link: https://www.econbiz.de/10014294162
Saved in:
3
Al-enabled biometrics in recruiting : insights from marketers for managers
Van Esch, Patrick
;
Black, J. Stewart
;
Franklin, Drew
; …
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
3
,
pp. 225-234
Persistent link: https://www.econbiz.de/10012668433
Saved in:
4
Factors affecting brand image and commitment among the air travellers in Malaysia
Che Nawi, Noorshella
;
Al-Mamun, Abdullah
;
Syed Ali Fazal
; …
- In:
Middle East journal of management : MEJM
7
(
2020
)
6
,
pp. 631-646
Persistent link: https://www.econbiz.de/10012392763
Saved in:
5
Marketing video-enabled social media as part of your e-recruitment strategy : stop trying to be trendy
Van Esch, Patrick
;
Mente, Margaret
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 266-273
Persistent link: https://www.econbiz.de/10011904431
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