Kim, Insin; Mi Jeon, Sang; Sean Hyun, Sunghyup - In: International Journal of Contemporary Hospitality Management 24 (2012) 3, pp. 402-429
' brand attitude, utilitarian value, hedonic value, well‐being perception, and behavioral intentions with the moderating role … perception. However, it was revealed that utilitarian value does not have significant impact on patrons' well‐being perception …. It was also found that well‐being perception is the most powerful determinant of patrons' positive behavioral intentions …