Search Results - subject:"word-of-mouth (WOM)"

How servicescape unleash customer engagement behaviors through place attachment: an investigation in a non-Western context

Amer, Sally Mohamed; Rakha, Soliman Atef - In: Cogent Business & Management 9 (2022) 1, pp. 1-24

Little empirical research has delved into the impact of servicescape on customer attachment and customer engagement behaviors. This study investigates two main research questions in a non-Western country. First, this research asks how upscale hotels' servicescapes influence customer engagement...

Persistent link: https://www.econbiz.de/10014505460

How servicescape unleash customer engagement behaviors through place attachment : an investigation in a non-Western context

Amer, Sally Mohamed; Rakha, Soliman Atef - In: Cogent business & management 9 (2022) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10014425864

Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age

Liu, Hongfei; Jayawardhena, Chanaka; Shukla, Paurav; … - In: Journal of business research : JBR 176 (2024), pp. 1-9

Persistent link: https://www.econbiz.de/10014550367

The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factor

Nguyen Ngoc Quang; Nguyen Hoai Long; Trinh Thuy Giang - In: Cogent business & management 11 (2024) 1, pp. 1-16

Customers with a good experience with the product and point of sale will have more repurchase intention and spread the positive information to other customers. The trend of online and offline experience before deciding to buy is increasingly popular, especially in the period of Covid 19. This...

Persistent link: https://www.econbiz.de/10014529045

The impact of word-of-mouth (WOM) on attitudes, behavioural intentions, and actual usage of non-pharmaceutical interventions (NPIs) among early and late adopters

Haverila, Matti; Currie, Russell; Haverila, Kai Christian; … - In: International journal of pharmaceutical and healthcare … 18 (2024) 2, pp. 300-324

Persistent link: https://www.econbiz.de/10014550387

How does salespeople's personal interaction affect customers' word-of-mouth in retailing?

Ma, Jiaqi; Kim, Changju - In: Journal of Asia Business Studies 16 (2023) 6, pp. 833-849

Persistent link: https://www.econbiz.de/10014335196

Unraveling the effect of competing product reviews on consumer choice and the moderating role of consumer-reviewer peer types

Zhang, Ying; Goh, Khim Yong; Wang, Qingliang - In: IEEE transactions on engineering management : EM 70 (2023) 10, pp. 3315-3329

Persistent link: https://www.econbiz.de/10014387974

The formation of habit and word-of-mouth intention of over-the-top platforms

Soren, Anup Anurag; Chakraborty, Shibashish - In: Journal of retailing and consumer services 75 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014371693

Agent-based modeling of the word-of-mouth effect on promoting brand-name agricultural products

Huang, Qiuyi; Zheng, Xiaoping; Zhang, Mengjie; Zhang, … - In: Journal of economic interaction and coordination 17 (2022) 3, pp. 875-896

Persistent link: https://www.econbiz.de/10013272027

The role of customer experience in the perceived value-word-of-mouth relationship

Kuppelwieser, Volker; Klaus, Philipp; Manthiou, Aikaterini - In: The journal of services marketing 36 (2022) 3, pp. 364-378

Persistent link: https://www.econbiz.de/10013407509