Search Results - subject:"young Consumers"

Slimy tactics : the covert commercialisation of child-targeted content

Smith, Sheli; Oates, Caroline J.; McLeay, Fraser - In: Journal of strategic marketing 32 (2024) 3, pp. 304-316

Persistent link: https://www.econbiz.de/10014553252

Brands as drivers of social media fatigue and its effects on users' disengagement: the perspective of young consumers

Fernandes, Teresa; Oliveira, Rodrigo - In: Young consumers : insight and ideas for responsible … 25 (2024) 5, pp. 625-644

Persistent link: https://www.econbiz.de/10015047538

Bricks or clicks? : factors influencing shopping behavior of Generation Z

Kunc, Josef; Novotná, Markéta; Reichel, Vlastimil; … - In: Equilibrium : quarterly journal of economics and … 19 (2024) 2, pp. 521-548

Persistent link: https://www.econbiz.de/10014635391

Please tell me how sustainable you are, and I’ll tell you how much I value you! The impact of young consumers’ motivations on luxury fashion

Brandão, Amélia; Magalhães, Francisca - In: Cogent Business & Management 10 (2023) 3, pp. 1-49

This research aims to understand the impact of young consumers' luxury motivations on their attitude towards … fashion, showing that sustainability and intrinsic experiential value are the antecedents that most predict young consumers …

Persistent link: https://www.econbiz.de/10014527833

Please tell me how sustainable you are, and I'll tell you how much I value you! : the impact of young consumers' motivations on luxury fashion

Brandão, Amélia Maria Pinto da Cunha; Magalhães, … - In: Cogent business & management 10 (2023) 3, pp. 1-49

Persistent link: https://www.econbiz.de/10014505234

Asking your phone or a frontline employee? : the influence of in-store information source on choice overload, responsibility, and confidence among young consumers

Schäfers, Tobias; Keßenbrock, Andreas; Cziehso, Gerrit; … - In: Psychology & marketing 40 (2023) 9, pp. 1877-1893

Persistent link: https://www.econbiz.de/10014338331

Generation Z's perceptions and attitudes toward debt : a case study of young consumers in rural Michigan, USA

Squires, Scot; Ho, Henry Wai Leong - In: Young consumers : insight and ideas for responsible … 24 (2023) 2, pp. 133-148

Persistent link: https://www.econbiz.de/10014302253

The usage of Instagram app on the example of young consumers of the Generation Z

Olejniczak, Aneta - In: Serbian journal of management : an international … 17 (2022) 2, pp. 351-360

Persistent link: https://www.econbiz.de/10013490604

Brand hate in the cosmetic industry : drugstore versus luxury make-up brands

Ong, Sharon Xin Ying; Vila-Lopez, Natalia - In: Young consumers : insight and ideas for responsible … 25 (2024) 1, pp. 109-127

Persistent link: https://www.econbiz.de/10014511530

Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico

Oyedele, Adesegun; Goenner, Emily - In: Young consumers : insight and ideas for responsible … 25 (2024) 2, pp. 250-272

Persistent link: https://www.econbiz.de/10014511562

1
2
3
4
5
6
7
8
9
10
Next
Last