Newspapers have been experiencing declining circulation figures and advertising revenues for several years. Declining advertising figures, in particular, pose a threat to newspapers – this is especially severe in the U.S. where 73% of newspapers' revenues are generated through advertising....

This paper investigates whether newspapers report more favorably about advertising corporate clients than about other firms. Our identification strategy based on high-dimensional fixed effects and high frequency advertising data shows that advertising leads to more positive press coverage. This...

India has the largest print market in the world and is growing at a faster rate with the increasing literacy rate. Advertising media spends close to 108 bn on advertising in over 1,000 periodicals published in 18 languages in India. Based on the existing literature about attitudes toward...