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Search: subject_exact:"Brand strategy"
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Subject
All
Brand management
16,989
Markenführung
16,988
Consumer behaviour
7,309
Konsumentenverhalten
7,308
Markenimage
6,973
Brand image
6,896
Brand
5,117
Markenartikel
5,082
Beziehungsmarketing
2,522
Relationship marketing
2,522
Social Web
1,746
Social web
1,746
Online-Marketing
1,561
Internet marketing
1,541
Marketingmanagement
1,339
Marketing management
1,332
Werbewirkung
1,118
Advertising effects
1,114
Markenpolitik
1,112
Deutschland
1,030
Germany
1,018
Luxury goods
850
Luxusgüter
850
Werbung
720
Advertising
708
Einzelhandel
670
Retail trade
665
Marketing
652
Corporate reputation
645
Firmenimage
644
Brand loyalty
640
Customer satisfaction
627
Kundenzufriedenheit
627
Theorie
627
Theory
627
Internationales Marketing
609
International marketing
599
USA
579
Emotion
577
United States
569
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Undetermined
6,722
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2,294
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Article
12,561
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4,431
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28
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10,128
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2,375
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2,375
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621
Graue Literatur
490
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490
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443
Case study
437
Fallstudie
437
Collection of articles of several authors
376
Sammelwerk
376
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302
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301
Aufsatzsammlung
254
Conference paper
121
Konferenzbeitrag
121
Reprint
104
Ratgeber
84
Konferenzschrift
83
Lehrbuch
81
Guidebook
80
Textbook
68
Conference proceedings
53
Handbook
36
Handbuch
36
Bibliografie enthalten
32
Bibliography included
32
Interview
27
Collection of articles written by one author
13
Fallstudiensammlung
13
Sammlung
13
Systematic review
12
Übersichtsarbeit
12
Bibliografie
9
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9
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English
14,299
German
2,669
French
29
Undetermined
15
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13
Polish
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Russian
11
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4
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3
Serbian
2
Valencian
1
Kazakh
1
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1
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Author
All
Burmann, Christoph
116
Esch, Franz-Rudolf
104
Baumgarth, Carsten
77
Melewar, T. C.
71
Keller, Kevin Lane
56
Balmer, John M. T.
45
Huber, Frank
42
Ahlert, Dieter
41
De Chernatony, Leslie
41
Meffert, Heribert
41
Bang, Nguyen
38
Bruhn, Manfred
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Merrilees, Bill
35
Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
31
Ind, Nicholas
29
Schmidt, Holger J.
29
Christodoulides, George
28
Guzman, Francisco
28
Romaniuk, Jenni
28
Sattler, Henrik
28
Gupta, Suraksha
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
26
Kernstock, Joachim
25
Schroeder, Jonathan E.
25
Tomczak, Torsten
25
Diamantopoulos, Adamantios
24
Han, Heesup
24
Iglesias, Oriol
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
Völckner, Franziska
24
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Institution
All
Springer Fachmedien Wiesbaden
93
Gesellschaft zur Erforschung des Markenwesens
21
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
12
Information Resources Management Association
12
Verlag Dr. Kovač
11
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Books on Demand GmbH <Norderstedt>
6
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
American Marketing Association
4
Campus Verlag
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Springer International Publishing
4
Verlag Franz Vahlen
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Helmut-Schmidt-Universität
3
Institut für Handelsmanagement <Münster (Westf)>
3
UVK Verlagsgesellschaft mbH
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
Hochschule Niederrhein
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institute of Chartered Financial Analysts of India
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Markenverband
2
Marketinginstitut für Textilwirtschaft
2
New Business Verlag GmbH & Co. KG
2
Palgrave Macmillan <Firma>
2
Redline Verlag
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer-Verlag GmbH
2
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Published in...
All
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
108
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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Source
All
ECONIS (ZBW)
16,994
RePEc
19
BASE
4
EconStor
3
Showing
17,011
-
17,020
of
17,020
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
17011
The letters and journal of Brand Whitlock
Whitlock, Brand
-
1936
Persistent link: https://www.econbiz.de/10002276973
Saved in:
17012
How to do business in branded goods : the construction and use of the marketing plan
Morgan, Eric A. G.
-
1972
Persistent link: https://www.econbiz.de/10002513508
Saved in:
17013
Brand loyalty measurement and management
Jacoby, Jacob
;
Chestnut, Robert W.
-
1978
Persistent link: https://www.econbiz.de/10010129053
Saved in:
17014
Brand strategy in United States food marketing
Applebaum, William
;
Goldberg, Ray A.
-
1967
Persistent link: https://www.econbiz.de/10001440140
Saved in:
17015
Retailer and consumer reaction to graded and branded beef
Ashby, R. C.
-
1941
Persistent link: https://www.econbiz.de/10003231773
Saved in:
17016
A dynamic marketing program for new convenience brands
Urrila, Matti
-
1975
Persistent link: https://www.econbiz.de/10002952825
Saved in:
17017
The Fisheries and fishery resources of the Caribbean Area (A report of the Caribbean Fishery Mission of 1942)
Fiedler, Reginald H.
;
Lobell, Milton J.
;
Lucas, Clarence R.
-
1947
Persistent link: https://www.econbiz.de/10003420447
Saved in:
17018
Packaging design
Michener, A. C.
(
contributor
)
-
American Management Association
-
1937
Persistent link: https://www.econbiz.de/10003052917
Saved in:
17019
Foundations of marketing
Boone, Louis E.
;
Kurtz, David L.
-
1977
Persistent link: https://www.econbiz.de/10013467585
Saved in:
17020
Markenartikel : das Magazin für Markenführung
Markenverband
-
Hamburg : New-Business-Verl.
;
anfangs: Berlin : Merkur
;
…
-
1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …
Persistent link: https://www.econbiz.de/10000350146
Saved in:
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