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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
82,281
Konsumentenverhalten
79,151
Theorie
8,893
Theory
8,877
Relationship marketing
8,857
Beziehungsmarketing
8,816
Brand management
7,459
Markenführung
7,417
Brand image
6,631
Markenimage
6,589
Customer satisfaction
5,574
Online retailing
5,439
Online-Handel
5,436
Kundenzufriedenheit
5,411
Social Web
4,637
Social web
4,637
USA
4,598
United States
4,432
Online-Marketing
4,402
Internet marketing
4,396
Service quality
4,329
Dienstleistungsqualität
4,282
Brand
4,259
Markenartikel
4,240
Einzelhandel
4,100
Retail trade
4,073
Deutschland
3,788
Germany
3,650
Verbraucherverhalten
3,575
Werbewirkung
3,571
Advertising effects
3,548
Electronic Commerce
3,531
E-commerce
3,426
Experiment
3,322
Emotion
3,168
Advertising
2,989
Werbung
2,910
Private consumption
2,853
Privater Konsum
2,853
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2,739
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18,513
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159
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15
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5,948
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5,915
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4,915
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2,666
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2,386
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1,845
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1,106
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704
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334
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311
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5,799
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35
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32
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28
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Han, Heesup
119
Belk, Russell W.
114
Mattila, Anna S.
105
Grunert, Klaus G.
101
Phau, Ian
101
Huber, Frank
89
Lusk, Jayson L.
85
Foxall, Gordon R.
82
Herrmann, Andreas
81
Bauer, Hans H.
80
Gierl, Heribert
79
Khare, Arpita
78
Wiedmann, Klaus-Peter
78
Sheth, Jagdish N.
77
Usman, Osly
76
Grewal, Dhruv
70
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Agarwal, Sumit
65
Laroche, Michel
65
Wansink, Brian
63
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
56
Walsh, Gianfranco
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Thøgersen, John
55
Pelsmacker, Patrick de
54
Rajagopal
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Diamantopoulos, Adamantios
51
Hollebeek, Linda D.
51
Rock, Bram de
51
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National Bureau of Economic Research
518
Springer Fachmedien Wiesbaden
127
OECD
47
American Marketing Association
36
Verlag Dr. Kovač
31
International Energy Agency
30
IGI Global
28
European Association of Agricultural Economists - EAAE
26
Institut für Demoskopie Allensbach
26
Information Resources Management Association
20
Books on Demand GmbH <Norderstedt>
19
Edward Elgar Publishing
19
Friedrich-Schiller-Universität Jena
16
Nordic Council of Ministers
16
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
16
INSEAD
14
Nomos Verlagsgesellschaft
12
Universität Mannheim
12
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Gesellschaft für Ökologische Kommunikation mbH
9
Haufe-Lexware GmbH & Co. KG
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Robert Schuman Centre for Advanced Studies
8
Springer International Publishing
8
Technische Universität Braunschweig
8
Center for Economic Research <Tilburg>
7
Deutschland / Bundeswehr / Universität Hamburg
7
Erasmus Research Institute of Management
7
Fachgebiet für Marketing und management Nachwachsender Rohstoffe, Hochschule Weihenstephan-Triesdorf
7
Helmut-Schmidt-Universität
7
Institut for Marketing og Organisation, Aarhus Universitet
7
Organisation for Economic Co-operation and Development
7
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Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
515
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
374
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
SpringerLink / Bücher
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
321
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
301
Tourism management : research, policies, practice
301
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
80,088
Other ZBW resources
2,949
USB Cologne (EcoSocSci)
1,129
RePEc
495
EconStor
107
BASE
82
ArchiDok
3
USB Cologne (business full texts)
1
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11,531
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date (oldest first)
11531
The effects of video storytelling advertising on consumers' online reactions on Facebook : a cross cultural study
Ben Aicha, Abir
;
Bouzaabia, Rym
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 247-268
Persistent link: https://www.econbiz.de/10014292085
Saved in:
11532
Consumer-brand relationships with ai anthropomorphic assistant : role of product usage barrier, psychological distance and trust
Jham, Vimi
;
Malhotra, Gunjan
;
Sehgal, Nidhi
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10014292087
Saved in:
11533
Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi
;
Mujkic, Alisa
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
Saved in:
11534
Socio-demographic, shopping self-concept, and shopping-context related moderators of customer experience
Mishra, Anubhav A.
;
Verma, Megha
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 155-177
Persistent link: https://www.econbiz.de/10014292092
Saved in:
11535
Carbon labels as reminder of ethical consumption : an exploratory study of consumer perceptions in China
Wang, Xiaorui
;
Xu, Wei
;
Wang, Jingmin
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10014292097
Saved in:
11536
Predicting ticket holder no-shows : examining differences between reported and actual attendance at college football games
Popp, Nels
;
Simmons, Jason M.
;
Shapiro, Stephen L.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10014292886
Saved in:
11537
Nonlinear pricing for yield management and countering strategic consumer behavior
Khouja, Moutaz
;
Li, Yuefeng
;
Zhou, Jing
- In:
European journal of operational research : EJOR
307
(
2023
)
1
,
pp. 212-232
Persistent link: https://www.econbiz.de/10014292909
Saved in:
11538
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
11539
Identifying high quality ideas in the online context : evidence from a meta-analysis
Hu, Suya
;
Xu, Di
- In:
European journal of innovation management
26
(
2023
)
3
,
pp. 707-729
Persistent link: https://www.econbiz.de/10014292919
Saved in:
11540
The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
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