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Search: subject_exact:"Customer equity"
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Customer value
2,416
Kundenwert
2,416
Beziehungsmarketing
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615
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130
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Service-Dominant Logic
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Value co-creation
110
Kundenmanagement
96
Social Web
89
Social web
89
customer value
88
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79
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Kumar, V.
37
Ko, Eunju
16
Madhani, Pankaj M.
16
Eggert, Andreas
15
Skiera, Bernd
15
Kleinaltenkamp, Michael
13
Verhoef, Peter C.
13
Bauer, Hans H.
12
Kim, Kyung Hoon
12
Wiesel, Thorsten
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Fader, Peter
11
Hammerschmidt, Maik
11
Frow, Pennie
10
Gallarza, Martina G.
10
Gupta, Sunil
10
Helm, Sabrina
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Keränen, Joona
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Maas, Peter
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Matzler, Kurt
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Gil Saura, Irene
9
Günter, Bernd
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Heinonen, Kristina
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Rust, Roland T.
9
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8
Glady, Nicolas
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Homburg, Christian
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Mengen, Andreas
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Neslin, Scott A.
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8
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Rajagopal
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Saarijärvi, Hannu
8
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Villanueva, Julian
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7
Daschmann, Gregor
7
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7
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Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
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2
IESE Business School, Universidad de Navarra
2
Books on Demand GmbH <Norderstedt>
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CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Eberhard Karls Universität Tübingen
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
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1
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Institut für Marktorientierte Unternehmensführung Mannheim
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National Bureau of Economic Research
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Panepistēmio Kypru / Department of Economics
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Springer International Publishing
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epubli GmbH
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Journal of business research : JBR
89
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
International journal of hospitality management
32
The service industries journal
28
Journal of marketing
27
SpringerLink / Bücher
27
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
The journal of services marketing
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
European management journal
9
International journal of services and operations management
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Source
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ECONIS (ZBW)
2,425
RePEc
23
BASE
4
EconStor
1
USB Cologne (EcoSocSci)
1
Showing
111
-
120
of
2,454
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111
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
112
Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Kessara Kanchanapoom
;
Jongsawas Chongwatpol
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 172-185
Persistent link: https://www.econbiz.de/10014326748
Saved in:
113
Being friendly and competent : service robots' proactive behavior facilitates customer value co-creation
Song, Jinzhu
;
Gao, Yanhuan
;
Huang, Youlin
;
Chen, Lihan
- In:
Technological forecasting & social change : an …
196
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014476984
Saved in:
114
Value for the ethical consumer
Hiller, Alex
;
Woodall, Tony
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 11-32)
.
2023
Persistent link: https://www.econbiz.de/10014330745
Saved in:
115
How do firms capture value in a full-scene smart service? : effectiveness of value proposition and co-creation capabilities
Zhang, Hong
;
Wang, Weina
;
Gupta, Sumeet
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 128-144
Persistent link: https://www.econbiz.de/10014334314
Saved in:
116
Customer value-in-use monitoring in business markets : an investigation into its determinants and consequences
Bischoff, Pirmin
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 160-174
Persistent link: https://www.econbiz.de/10014334334
Saved in:
117
Do consumer values and perceived readiness impact secondhand luxury consumption? : a goal-framing theory approach
Jain, Sheetal
;
Rathi, Rubal
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 973-987
Persistent link: https://www.econbiz.de/10014334388
Saved in:
118
Understanding the determinants of intention to stay at medical hotels : a customer value perspective
Chaulagain, Suja
;
Jahromi, Melissa Farboudi
;
Hua, Nan
; …
- In:
International journal of hospitality management
112
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014334773
Saved in:
119
Consumer value of virtual music festivals
Gallarza, Martina G.
;
Tubillejas-Andrés, Berta
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 2012-2030
Persistent link: https://www.econbiz.de/10014335665
Saved in:
120
How can value co-creation be integrated into a customer experience evaluation?
Lee, Hsin-Yun
;
Grinevich, Vadim
;
Chipulu, Maxwell
- In:
European management journal
41
(
2023
)
4
,
pp. 521-533
Persistent link: https://www.econbiz.de/10014437750
Saved in:
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