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Search: subject_exact:"Customer equity"
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Customer value
2,416
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2,416
Beziehungsmarketing
1,435
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615
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615
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Value co-creation
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96
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89
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customer value
88
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Kumar, V.
37
Ko, Eunju
16
Madhani, Pankaj M.
16
Eggert, Andreas
15
Skiera, Bernd
15
Kleinaltenkamp, Michael
13
Verhoef, Peter C.
13
Bauer, Hans H.
12
Kim, Kyung Hoon
12
Wiesel, Thorsten
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Fader, Peter
11
Hammerschmidt, Maik
11
Frow, Pennie
10
Gallarza, Martina G.
10
Gupta, Sunil
10
Helm, Sabrina
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Keränen, Joona
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Maas, Peter
10
Matzler, Kurt
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Gil Saura, Irene
9
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9
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8
Glady, Nicolas
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Mengen, Andreas
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Neslin, Scott A.
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Rajagopal
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7
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IESE Business School, Universidad de Navarra
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
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1
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Institut für Marktorientierte Unternehmensführung Mannheim
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1
epubli GmbH
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Journal of business research : JBR
89
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
International journal of hospitality management
32
The service industries journal
28
Journal of marketing
27
SpringerLink / Bücher
27
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
The journal of services marketing
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
European management journal
9
International journal of services and operations management
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Source
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ECONIS (ZBW)
2,425
RePEc
23
BASE
4
EconStor
1
USB Cologne (EcoSocSci)
1
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81
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2,454
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81
Customer lifetime value prediction using survival analysis
Hondoma, Thanks
- In:
AI-driven marketing research and data analytics
,
(pp. 143-161)
.
2024
Persistent link: https://www.econbiz.de/10014558901
Saved in:
82
An emprical examination of customer value proposition implementation
Grimes-Rose, Marsha
;
Zboja, James J.
;
Laird, Mary Dana
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 15-26
Persistent link: https://www.econbiz.de/10014555667
Saved in:
83
Towards an integrated model of value co-creation for enterprises
Thi Bich Hanh Tran
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 305-319)
.
2024
Persistent link: https://www.econbiz.de/10014564250
Saved in:
84
Managing customer churn via service mode control
Kanoria, Yash
;
Lobel, Ilan
;
Lu, Jiaqi
- In:
Mathematics of operations research
49
(
2024
)
2
,
pp. 1192-1222
Persistent link: https://www.econbiz.de/10014564974
Saved in:
85
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
86
Understanding consumer behavior during and after a Pandemic : implications for customer lifetime value prediction models
Tudoran, Ana Alina
;
Thomsen, Charlotte Hjerrild
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014548015
Saved in:
87
Turning customers into citizens : the impact of online experiential value on customer citizenship behaviour
Shahin, Mahitab Mohamed
- In:
Journal of creating value
10
(
2024
)
1
,
pp. 130-145
Persistent link: https://www.econbiz.de/10014582623
Saved in:
88
An extensive framework of customer-to-customer value co-creation practices : a study in a running event context
Nguyen Bac Nguyen
;
Menezes, João
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 182-224
Persistent link: https://www.econbiz.de/10014566259
Saved in:
89
The role of gamification in customer citizenship behavior on China's microfinance platforms
Urquía-Grande, Elena
;
López-Sánchez, Pilar
; …
- In:
Finance research letters
63
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014531490
Saved in:
90
An empirical study of the relationship between perceived value and the Net Promoter Score : application to specialized retail chains
Maubisson, Laurent
;
Mencarelli, Rémi
;
Rivière, Arnaud
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 321-344
Persistent link: https://www.econbiz.de/10014584486
Saved in:
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